The Digital Appetizer

From Our Blog

TikTok testing hour-long videos

TikTok is exploring the ability for users to upload videos up to 60 minutes long, potentially challenging YouTube and even hinting at a future with episodic content similar to TV shows.?

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X is offering more ad discounts

X is struggling with slowing user growth and is resorting to ad discounts to entice advertisers. But experts warn this could backfire, potentially devaluing ad space and attracting irrelevant campaigns.?

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YouTube ups its ad game with AI

Get ready for smarter ads! YouTube's Brandcast unveiled AI-powered advertising, promising hyper-targeted campaigns for brands and (hopefully) a more relevant viewing experience for you.

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Other Social Media Updates

TikTok takes a cue from Instagram

The platform is testing a new "Collaboration" feature that allows users to create and share posts together. This could be a game-changer for creators, fostering teamwork and potentially boosting engagement.

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TikTok tests AI-powered search

TikTok is testing a new feature called "Highlights" that uses AI to generate summaries of videos based on your search query, aiming to save you time by eliminating the need to sift through endless videos.?

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Twitter is gone…

X's domain has come to embrace the Twitter rebranding, wiping away the last echoes of the app we knew.

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X seeks to revive engagement with Communities

X is making a big push towards a revamped version of its Communities. Will this Community focus breathe new life into X, or is it too little too late?

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Boosting made easy with Meta

Thanks to Meta's latest time-saving feature, Facebook now allows you to directly boost Instagram posts from your desktop page, eliminating the need for Business Suite or Ads Manager.?

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Instagram expands its Notes feature

Instagram is expanding its "Notes" feature to include feed posts and Reels. This allows users to leave interactive prompts to spark engagement.

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Instagram tests a BeReal-inspired feature

The platform is testing a new feature called "Peek" that allows users to share quick, unfiltered photos with friends. Similar to BeReal, the goal is to encourage spontaneous moments.?

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Threads launches its own fact-checking program

Threads, the rising social media platform, has finally addressed concerns about misinformation by launching its own fact-checking program in order to increase user trust.

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Threads takes a page out of TweetDeck's playbook

More from Threads! The platform is testing a new feature inspired by TweetDeck. This real-time feed allows users to see a constant stream of updates, potentially appealing to those who crave a more fast-paced experience.??

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