The Digital Appetizer
From Our Blog
Instagram CEO shatters hashtag myths
Adam Mosseri has dropped another truth bomb: hashtags, once the go-to strategy for boosting post visibility, no longer work. In a candid revelation, Mosseri?emphasized there are "no silver bullets" for increasing engagement, leaving marketers and creators to rethink their strategies.
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YouTube takes on Discord with expanded "Communities"
YouTube is stepping up its game by expanding its mobile-exclusive "Communities" feature and rebranding its Community tab to "Posts." This update empowers creators to better engage with fans through text, images, and AI-assisted moderation tools.
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Microsoft's AI ads get LinkedIn's secret sauce
Microsoft is integrating LinkedIn's extensive professional database with its AI-powered "Performance Max" advertising system, enabling advertisers in six major markets to target audiences with precision using job titles, company insights, and industry data.
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Other Social Media Updates
Meta launches CapCut rival, "Edits"
With TikTok’s future uncertain, Meta is launching "Edits," a free video editing app similar to ByteDance's CapCut, featuring 10-minute video capture, timeline editing, and trending audio insights.
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Instagram's grid gets the Tetris treatment
Instagram is about to make profile aesthetic enthusiasts very happy by launching a feature that's been on users' wishlists for years: the ability to rearrange their profile grid posts freely.
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Instagram bridges Stories to WhatsApp
Meta continues to integrate its apps more deeply as Instagram rolls out with a new WhatsApp sticker for Stories, allowing users to connect their Stories content directly to private WhatsApp conversations.
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WhatsApp adds one-on-one event planning
WhatsApp is extending its event-scheduling features beyond groups and Communities to include one-on-one conversations, challenging Google Calendar's dominance in personal scheduling.
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YouTube offers free TikTok-to-Shorts migration tool
YouTube is making a strategic move by teaming up with Repurpose.io to offer creators three months of free automated content migration from TikTok and Instagram Reels to YouTube Shorts.
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LinkedIn expanding its video territory
LinkedIn is making a significant push into the video space, rolling out full-screen vertical video capabilities across all platforms, as video uploads skyrocket by 36% year-over-year, while in-platform video creation doubles.
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X enhances Grok with new features
X is upgrading its Grok AI chatbot with new personalization options that allow users to input personal information for more tailored interactions, in addition to file upload capabilities.
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