The Digital Appetizer

From Our Blog

Meta lets AI take the ad wheel

Meta's new "Flexible Media" feature takes AI-powered advertising to the next level by automatically optimizing your ad content across different placements, going beyond their existing "Flexible Ads".

Find out more on our blog.

Instagram unlocks GIF boost

Instagram has finally removed a major frustration for creators by allowing posts containing GIFs and stickers to be boosted. The update also introduces smart music swapping options for copyrighted tracks.

Find out more on our blog.

YouTube: your next brand matchmaker

YouTube is revolutionizing brand partnerships by letting Shorts creators with over 4,000 subscribers pitch directly to brands. The platform is also enhancing creator tools with new Data Stories for tracking 24-hour performance and testing a "Most Relevant" comment filter.

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Other Social Media Updates

X begins free Grok AI tests

X is breaking down the paywall for its AI chatbot Grok, beginning tests of a free version after previously limiting it to premium subscribers. This marks a significant shift in X's AI strategy, potentially opening up Grok's capabilities to its broader user base beyond paying customers.

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Music sharing goes to TikTok

TikTok has introduced a "Share to TikTok" feature that allows users to directly post songs, podcasts, and audiobooks from Apple Music and Spotify to their TikTok feed or DMs.

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