The Digital Appetizer

The Digital Appetizer

Social Recap

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April witnessed an electrifying surge in Electronics chatter, Eid greetings, and a rise in religious content. Check out our latest Communicate ME issue to find out all about them.

From Our Blog

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TikTok Shop launching in Beta

TikTok is inviting more retailers into its Shop tests following recent global expansions.

Find out more on our blog.


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YouTube rolls out new music ad solutions

Announced after Coachella, 'Gen Z Music' and 'Trending Music on Shorts' are YouTube's latest AI-powered ad formats.

Find out more on our blog.


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Instagram assisting brands in sourcing UGC

An Instagram Shop prompt has been encouraging businesses to feature their products in UGC.?

Find out more on our blog.


Other Social Media Updates

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TikTok testing its own generative AI avatar creator

TikTok is experimenting with a native Lensa-like app feature that lets you create 30 avatars per day.

Learn more here.


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Meta's latest shopping-driven initiatives

Besides Shop ad updates, Meta is also forcing its checkout experience to encourage in-app transactions.

Learn more here.


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Instagram pushing for more music integrations

Users will soon be able to layer their photo carousels and status Notes with songs.

Learn more here.


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Polls in your Instagram comments

Instagram's comments section is getting a new polling feature, similar to the Story voting sticker.

Learn more here.



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Bye-bye to auto-generated caption fails

Instagram is introducing an accessibility feature that lets you manually add captions for Stories, sparing you the typo shame.

Learn more here.


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Downloading Reels just got easier

Instagram creators might soon get a "Turn on downloading" Reel option, relieving viewers from third-party turnarounds.

Learn more here.


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Hands-free recording for Reels is a growing reality

Already released for many global users, Instagram's new gesture control lets you record Reels with the flick of a wrist.

Learn more here.


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WhatsApp upped its multi-device logging capacity

Users can now seamlessly connect their WhatsApp accounts across four phones.

Learn more here.



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Twitter kickstarts per-article monetization for publishers

As of this month, Tweeters will have to shell out a one-time fee to get their morning news fix.

Learn more here.


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Elon Musk prioritizing his Blue subscribers

Only verified accounts can now make it into "For You" feed recommendations (besides non-paying accounts you follow).

Learn more here.


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Custom CTA button for LinkedIn Premium

Tailored for Premium Business subscribers solely, this new CTA helps you direct traffic towards a URL of choice.

Learn more here.

Latest Work

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