The Digital Appetizer

The Digital Appetizer

Serving up the latest news on the platforms we use, with a side of insight, analysis, and point of view.

From Our Blog

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TikTok adds paywall for 'Series' content

Very soon, you might have to fork out a few bucks to binge your favorite creator's TikTok videos.

Find out more on our blog?here.


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TikTok introduces another game-changer for advertisers

Refine your ad copy with TikTok's latest addition to Creative Center: 'Keyword Insights'.

Find out more on our blog?here.


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More 'Local Services Ads' to maximize your business listings

Google has made its Search results ads available for more than 70 types of businesses.

Find out more on our blog?here.



Other Social Media Updates

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TikTok x Dentsu partnership for better engagement tracking

With third-party cookies getting phased out, TikTok's latest Dentsu-powered 'X-Stack Connect' platform has got you covered.

Learn more?here.


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Google Trends gets its 2023 makeover

Real-time information is at the heart of this redesign, featuring hourly updates with links to relevant news articles.

Learn more?here.



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Twitter's "Beyond 140": Back to 2016

Remember when, a few years ago, the news of Twitter upping its character limit to 10K spread like wildfire? Well, these extra-long reams of text might become a 2023 thing.?

Learn more?here.


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Facebook Reels tryna catch up

Meta recently announced that FB Reels will get a 30-second extension, with a basket of fresh tools for easier content creation.

Learn more?here.



Latest work

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