The Digital Appetizer

The Digital Appetizer

Serving up the latest news on the platforms we use, with a side of insight, analysis, and point of view.

From our blog

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'Topics' option heading to Reels

Instagram will be introducing a 'Topics' option that creatives and companies can use to match their Reels content with user interests, while maximizing on visibility and familiarity.

Read more on our blog?here.


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‘Repost’ is coming your way!

Similar to Twitter, soon you'll be able to re-share other users' Instagram posts to your own personal feed. Bask in the power of the 'Repost'!

Read more on our blog?here.


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WhatsApp Share icon takes Twitter

Twitter users in India opened their eyes last week to this year's most infamous sighting:??a WhatsApp icon replacing the share button.?

Read more on our blog?here.


Other Social Media Updates

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Instagram's leveling down the e-Commerce game

Failing to live up to its hyper-ambitious endeavors towards a shopping universe, Instagram might be abandoning its ‘Shop’ tab. The upcoming months will have it replaced with ‘Tab Lite’ instead.

Learn more?here.


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#FashionMonth 2022: TikTok en Vogue!

TikTok’s activations continue as fashion communities innovatively capsuled digital runways during this year’s #FashionMonth.

Learn more?here.


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Corporate Altruism: YouTube Player for Education

YouTube has recently hopped back on the ed-tech bandwagon with its latest philanthropic initiative, the ad-free ‘YouTube Player for Education’, as an upgrade to its mother company’s ‘Google?Classroom’.

Learn more?here.


Latest Work

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Social Recap

Are you up to date on the most important social media conversations in the Gulf last month?

From the chatter around Samsung Unpacked 2022 to the plethora of lunchbox ideas welcoming the new academic year, August witnessed so many occasions! Check out our latest Communicate ME publication to find out all about them

Read more on our blog?here.

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