Digital Analytics Facts to Solve Business Problems
Megha Chauhan
Business Development | LinkedIn Marketing | Lead Generation & Customer Satisfaction
Digital marketing analytics is having the right data in hand, analyzing it, and using it effectively to change your business game.
The world of business has evolved and so has marketing. There is a range of data to work with and unless it is analyzed and used effectively is of no use.
Whenever the Digital Marketers hear the term,' Digital Analytics' they directly identify it with the most common Digital Analytics tool i.e. Google Analytics that shares the information regarding website traffic, pages per session, bounce, etc. It gives a large number of website data, but to cover the complete Digital Marketing Analytics social media, emails, and organic search data is also needed.
Digital marketing analytics is the oil on which the contemporary marketing machinery runs and that is regardless of the business you own. It helps you track and analyze your data, providing you with the vision of where you’re going and if it’s going to pay off or no.
How?
Fact #1
Benefits of Digital marketing analytics
· You get an opportunity to reach out to the global market with little investment.
· You can track your results to determine the effectiveness of your marketing efforts.
· You can build on your customer database, personalize your approach towards your visitors and build better relationships with market segmentation.
· There is a greater conversion rate.
Without the proper ability to analyze and optimize, Digital marketing Analytics cannot take you far. These are the metrics a marketer like you has to be mindful of.
Fact #2
How to measure Digital Analytics
Measuring analytics accurately saves your time and effort. Only if you measure correctly, will you know which campaigns are performing and how to sharpen them to achieve your goals.
You can measure Digital Analytics through the following conversions
· Online sales
· Store sales
· Leads coming in through website forms
· Leads from phone calls
Through the website- i.e. Visits, page views, time spent on pages, and bounce rate.
Fact #3
Tools to measure Digital Analytics
Google Analytics
Google Analytics helps you monitor analytics related to your website. Once you incorporate a code given by Google Analytics into your website, you are good to go to track traffic on your website and formulate your promotional strategy. GA includes Google Alerts, Google Webmaster Tools, and Google AdWords.
Facebook Power Editor
This tool enables you to run, monitor, and fine-tune paid ad campaigns depending on their performance.
Twitter Analytics
Twitter Analytics is all about how your tweets are doing and figuring out which ones work for you.
Instagram Analytics
The insight section in the Instagram business profile gives you a peep into metrics such as the reach, impressions, and the amount of engagement.
Social Mention
You can use this tool to research your topics and keywords.
Parameters to measure Digital marketing analytics depend on the platform you are using to obtain your data and your marketing goals.
E.g. In Google Analytics, it’s about measuring the traffic on your website, its source, type of visitors, their average session duration, and time they spend on each page.
In Twitter Analytics you need to gauge the reach, the number of views, and the level of engagement.
Fact #4
The time you need for Digital marketing analytics
Data can be incorrectly accumulated and analyzed, and companies can land up paying a big price for it. Analytics brings a level of transparency and accountability to the table and for that setting aside a couple of hours is a wise investment.
It’s a 3-step process that requires not more than a couple of hours.
· Set up and configure the tool.
· Monitor it.
· Continue your research and keep learning how to use the tools optimally
In simple words, Digital Analytics is a way of collecting and analyzing what’s happening on your website/application i.e. what your visitors/users are doing, which is great for businesses that you want to develop and evolve without taking huge risks.
If you are looking for Digital Analytics Services visit Ouray Solution, we have extensive experience in the same and can help you convert footfalls to customers.
Sr. Principal Development Engineer In Test | Java | Golang
3 年Very Informative.