Digital Analytics in a Downturn

Digital Analytics in a Downturn

Adam Greco Adam Greco

Adam Greco

Product evangelist. Data industry veteran. Author of the definitive book on Adobe Analytics. Ex-Amplitude, Ex-Salesforce, Ex-Omniture.

发布日期: 2022年7月11日
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As we enter what might be an economic downturn, some thoughts on how it impacts digital analytics teams...

https://bit.ly/3c1en5S

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Stephen R. Robinson

BI/data management consultant and Adjunct Faculty at St. Joseph's University

2 年

I would not only encourage those in the digital analytics trade to read this, but pay particular attention to this idea within: Think of, and represent your organization as a PROFIT center, and one with huge margins at that. Even a modestly successful DA shop drives decisions that contribute far more to the bottom line than they cost.

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