Digital Analytics in a Downturn
Adam Greco
Product evangelist. Data industry veteran. Author of the definitive book on Adobe Analytics. Ex-Amplitude, Ex-Salesforce, Ex-Omniture.
As we enter what might be an economic downturn, some thoughts on how it impacts digital analytics teams...
BI/data management consultant and Adjunct Faculty at St. Joseph's University
2 年I would not only encourage those in the digital analytics trade to read this, but pay particular attention to this idea within: Think of, and represent your organization as a PROFIT center, and one with huge margins at that. Even a modestly successful DA shop drives decisions that contribute far more to the bottom line than they cost.