Digital Analytics “Aha” Moments

Excellent article, Adam! From your experience, do you have any practical advice what is the best way how to share "aha" moments via Amplitude Notebook? Would you have one opened notebook for every "aha" moment, or would you pile together several "aha" moments before opening a new one, have one notebook per topic, one notebook per week/month, etc.?

Great read! In my experience, sharing of "aha" moments (and it's eventual impact) is largely dependent on where digital analytics sits in the organization, the role they are expected to play, and how data-driven the company is to begin with. Easiest (I have found) is when there is a solid experimentation program in place. Every "aha" moment can be documented as a hypothesis, and its easier to get multiple stakeholders excited about it once they see the potential $ value attached to it. Hardest is when digital analytics isn't tightly coupled with the product org and is instead seen as the team that does reporting. Every "aha" moment here ends up getting listed as a fun fact and is rarely acted upon.

I love this article Adam! I would expand those Aha moments to also include OMG and WTF moments. I've seen a fair share of all of them. These moments are an unexpected shift in our undestanding - AKA: Insights! They can be worth much more than gold! I agree organizations need to spend much more time on finding and communicating insights. Too often we don't spend enough time just exploring the data to get a much deeper understanding. Some data analytics tools make it much easier to find and understand them. I'm curious to take a look through Amplitude's Notebook feature on documenting these interesting observations that could lead to huge insights. When it comes to sharing these important insights I'm a strong believer in good data storytelling that often requires extra effort to develop the context, characters, challenge, and options forward that can inspire an audience to act. The worst scenario is a great insight is correctly documented, but fumbled in inspiring the key stakeholders to act.

Good stuff Adam Greco!

Nicely article Adam Greco. I had a similar moment when I realized how people use branded keywords in search just to cancel services. Gave us a good opportunity to turn the tables around.