Digital Advocacy for Nonprofits

Digital advocacy can raise awareness of a nonprofit organisation's cause, history, and mission. Peer-driven suggestions and endorsements are at the foundation of digital advocacy, also recognised as "word-of-mouth". Word-of-mouth may be shared in person, via social media, blogs, emails, links to non-profit websites, or other channels. It is a strong channel and can affect all types of support. A nonprofit organisation gains traction through digital advocacy.

Developing a comprehensive digital advocacy strategy for a nonprofit organisation can be challenging. Here are a few things you can do to get started down this road:

Stir a desire to get involved

Consider your audience when developing materials and resources. What will your audience like to read? Will they respond positively to your nonprofit's cause? These are questions you should ask yourself and your volunteers. Make sure you communicate your campaign goals clearly to your audience. Be sure to provide contact information for the nonprofit's local representative, especially if the organisation has multiple chapters. In addition, promote your fundraising opportunities.?

Use digital channels to attract new advocates

Create a lead capture campaign that explains the goals of your campaign and why it matters. Engage online users and ask them to sign a petition or make a donation. Online users who are motivated to support your cause will become advocates. Encourage online users to sign peer-to-peer fundraising forms to identify motivated supporters. The more people your organisation can attract and retain, the more advocates you'll have.?

Multi-channel fundraising

To make the most of your multi-channel fundraising campaign, you need to know your target audience and how to reach them. A well-designed website will attract a wider audience and help you reach those people you've previously only reached with direct campaigns. The most effective websites will have high-quality images and text, be mobile optimised, and have clear calls to action.??

Data

Data can be used to develop more personalised relationships with donors and supporters. Donors expect to hear more about their donation's impact, both during and after the project. The organisation can engage donors and improve fundraising by providing personal stories and updates. Intelligent data can make the difference between a successful campaign and a failed one.

Learn more about what it takes for a nonprofit to achieve digital success with digitalfornonprofits.com .