Digital Advice#2: Digital Marketing is more than posting
Loveness Nleya (CDMP)
Techpreneur I Digital Marketing I Digital Wellness & Safety I Digital Skills & Solutions I GenAI
In the last few years, I have had the misfortune of meeting clients who have paid a lot of money for Digital Marketing with no results. Digital Marketing done properly should have measurable results. I have heard of people who post online only and they are content. There has to be a 'before Loveness and an after Loveness', i.e a before Digital Marketing and an after Digital Marketing - tangible results. Whilst I apply this to myself, I believe that it can be a standard that Digital Marketers and their clients adopt.
This forces Digital Marketing strategies and plans to be result oriented. Ladies and gentlemen, there is a bottom line in Digital Marketing - it can be increasing engagement, raising awareness, increasing sales etc. There should be KPIs (Key Performance Indicators) that will help you know if you are benefiting from your Digital Marketing efforts. How will know if you are just flushing away money or developing? KPIs.
To grow your database the indicator could be the number of people who will have signed up. Sometimes it can be an increase in sales or leads (people with a natural interest in your business).Without digressing let me list our process when doing Digital Marketing:
1) Meeting with the client to get more information about the business or career. This is also a good time to see if there is a good fit. Not everyone will appeal to you to work with, pick the one who understands you.
2) Assessment of the client's online presence and platforms. Includes benchmarking, checking owned/earned and paid digital media, current practices etc.
3) Developing a Digital Marketing Strategy that guides the marketer and the anyone who will work with the client. This is signed off by the client once it aligns to their goals and objectives. This includes but is not limited to:
a) Industry and Digital marketing analysis.
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b) Doing a SWOT analysis.
c) Come up with a buyer persona
d) Digital tools to use - social media & website options.
e) Digital marketing goals and KPIs.
These are not exhaustive but be alert when you are picking a Digital Marketing, check what they will be putting on the table. After that make an informed decision. I look forward to hearing some of your experiences.
|????EcoTravel Blogger| |Founder of Empowered Travel ZW which offers the everyday person First Aid Training, Vehicle Maintenance Training & Self Defence Trainining plus Tools for safer travelling experiences|
2 年This is a great insightful piece. Thanks for sharing
Natural Skincare Entrepreneur and Educator
2 年Thanks for posting it's very insightful
National Account Manager at Liquid Intelligent Technologies | Product Development Expert | Complex Sales, Business Development, CX, Marketing and Data Analytics Professional | Tech-addict | Wellness enthusiast
2 年Good article Loveness Nleya. Digital campaigns like most marketing activities are frequently viewed as having little to no value and not worth company resources due to lack of clear,measurable objectives.I enjoyed this read.Well articulated.????