DIGITAL 2023: Key Highlights from GLOBAL OVERVIEW REPORT by DataReportal

The?#Digital2023?report is here! 465 pages of how people are really spending time online by?DataReportal?and?Simon Kemp! I have reviewed the report and below are some key highlights from the report

The #globalpopulation in 2022 was 8.01 billion, with 57.20% of the population living in urban areas. Unique #mobilephoneusers reached 5.44 billion, which is 68% of the global population. The number of #internetusers also reached 5.16 billion, making up 64.40% of the population. Active #socialmedia users accounted for 4.76 billion, or 59.40% of the total population.

In terms of demographics, the #medianage of the global population is 30.4, with 50.30% of the population being #male and 49.70% #female. The overall #literacyrate for adults aged 15+ was 86.70%. The #GDP per capita was $20,618.

Regarding media consumption, the average #timespent using the internet was 6 hours and 37 minutes which drop by 20 Minutes from Last year (-4.8% YoY), while time spent watching #television was 3 hours and 23 minutes. Time spent using #socialmedia was 2 hours and 31 minutes, with an average of 7.2 social platforms being used per month. #Facebook was the most widely used platform with 2958 million active users, followed by #YouTube with 2514 million and #WhatsApp with 2000 million.

When it comes to time spent on social media, #YouTube was the clear winner, with people spending an average of 23 hours and 9 minutes on the platform each month. people spend 19 hours and 43 minutes in a month on #Facebook, followed by #WhatsApp with 17 hours and 20 minutes in a month, #Instagram with 12 hours in a month, and #TikTok with 23 hours and 28 minutes in a month.

In terms of mobile usage, 56.90% of internet users accessed the internet through their #mobile phones. The median speed of mobile internet connections was 33.97 Mbps. People used the internet for various purposes, including finding information (57.80%), staying in touch with friends and family (53.75%), and keeping up to date with news and events (50.90%).

#Chrome was the most popular #webbrowser with a 65.86% share of web traffic, followed by #Safari with 18.67% and #MicrosoftEdge with 4.45%. Voice assistants were also being used by 21.70% of internet users to find information, while 28.40% used #imagerecognition tools on their mobile devices. Online video was a popular source of learning, with 43.40% of internet users using it as such.

In terms of #audioconsumption, music streaming was the most popular, accounting for 1 hour and 38 minutes of daily listening time and a 39.10% market share. #Onlineradio was the second most popular, with 21.90% of the market. The use of #QRcodes reached 44.60% and online financial services were used by 27.70% of the population.

#Smarthome devices were becoming increasingly popular, with 16.40% of the population owning them. The total value of the smart home device market was 115.7 billion USD, with the market for smart home appliances getting the largest share at 44.25 billion USD.

#Cryptocurrency ownership rose significantly, with 11.90% of people owning some form of digital currency. Meanwhile, #health and #wellness also took center stage, with 24.90% of people checking their health symptoms online. The use of #wearable technology also continued to rise, with 22.50% of people owning #smartwatches and 14.40% owning smart #wristbands.

However, despite the growth in technology, people have become increasingly concerned about #privacy and the misuse of personal data, with 32.30% expressing concern in this area. And with the rise of online misinformation, 53.90% of people are worried about the accuracy of the information they receive online. To address these concerns, 27.20% of people have started using virtual private networks (#VPNs).

The use of mobile technology continued to grow, with 5.44 billion unique mobile users, and an average of 1.55 mobile connections per unique subscriber. There were 8.46 billion #cellular mobile connections (excluding IoT devices), and 7.41 billion #broadband mobile connections. Despite the growth in mobile technology, 0.82 billion fixed phones are in use. In total, there were 7.98 billion mobile phones (of any type), 1.64 billion #PCs, #laptops, and #tablets, 10.29 billion short-range #IoT devices, and 2.86 billion wide-area #IoT devices.

When it comes to cost, the average cost of 1 GB of mobile data was $3.12, with the average smartphone user consuming 15 GB of data per month. The majority of mobile web traffic came from #Android devices (71.96%), followed by #iOS devices (27.48%) and #Samsung OS devices (0.34%). People spent an average of 5 hours and 1 minute on their mobile phones each day, with 35.30% of people using their phones for #videocalls. In 2022, people also downloaded a staggering 254.9 billion mobile #apps, with consumer spending on these apps totaling $167.1 billion. The average consumer spent $25.32 per device on mobile apps.

Online shopping continued to grow in 2022, with 57.60% of people purchasing products or services online, and 28.30% ordering #groceries online. A total of 74% of people had accounts with financial institutions, with 24.50% having #creditcards and 52.80% having #debitcards. Additionally, 10.20% of people had a mobile money account

With the rise of mobile devices, the number of people making digital payments has skyrocketed, with an estimated 4.16 billion people making #digitalpayments in 2022, representing an annual value of 8.49 trillion USD. The growth of digital technology has led to new ways of conducting commerce, and it has transformed the consumer landscape.

One of the key trends in 2022 was the growth of mobile money accounts. In 2022, 10.20% of the global population held a mobile money account, enabling them to make digital payments and carry out other financial transactions through their mobile phones, 58.80% of the global population made a digital payment, with the majority of these payments being made using a mobile phone. This figure is expected to continue to grow in the coming years as more people adopt digital payment methods. In 2022, 35.20% of people used their mobile phones to send money, and 34.50% used their mobile phones or the internet to pay bills.

#Ecommerce has grown dramatically in recent years, with the number of people purchasing consumer goods via online channels reaching 4.11 billion in 2022. The estimated total annual spend on online consumer goods purchased in 2022 was 3.59 trillion USD. The largest categories of consumer goods purchased online in 2022 were #fashion (871.2 billion USD), #electronics (765.7 billion USD), #toys & #hobbies (601.7 billion USD), #furniture (387.7 billion USD), personal and household care (368.2 billion USD), #beverages (207.9 billion USD), and #physicalmedia (143.8 billion USD).

When it came to B2C e-commerce transactions, digital and mobile wallets made up 45% of the volume, followed by debit and credit cards at 32%, bank transfers at 11%, cash on delivery at 4%, and other payment methods at 6%. In 2022, 4.16 billion people made digital payments, with a total annual value of 8.49 trillion USD and an ARPU of $2040 USD for digital payments.

Online grocery shopping has also seen significant growth, with 28.30% of people ordering groceries online on a weekly basis. In 2022, 1.25 billion people ordered groceries via online platforms, with a YoY growth rate of 6.50%. The total annual value of groceries ordered online in 2022 was 460.4 billion USD, with an average revenue per user (ARPU) of $368.

In 2022, 1.85 billion people ordered their meals online, with the annual value of online meal delivery reaching 304.8 billion USD. The average annual value of online food delivery orders per user was $165.

The growth of digital technology has also led to an increase in the number of people booking their #travel and #tourism activities online. In 2022, the annual online spending on flights was 361.4 billion USD, spending on #trains (68.67 billion USD), car rentals (53.90 billion USD), long-distance #buses (8.66 billion USD), #hostels (269.1 billion USD), package holidays (148.4 billion USD), vacation rentals (58.11 billion USD), and #cruises (4.17 billion USD).

24.10% of people used online #health and #fitness services. The number of people using #Ehealth devices and services reached 1.95 billion, with an annual value of 64.09 billion USD and an ARPU of $32.82. The number of people using digital fitness and well-being devices reached 1.28 billion, with the total annual value of the digital fitness and well-being market reaching 81.67 Billion USD with an ARPU of $63.71

In 2022, the total digital #media spend was 331.8 billion USD, with digital content purchases making up 71.50% of the total spend. The largest share of the digital media spending went to #games, amounting to 197.0 billion USD, followed by video-on-demand (#VOD) at 94.88 billion USD, #epublishing at 24.87 billion USD, and digital music at 15.07 billion USD. The average revenue per user (ARPU) for digital media was 51.49 USD.

For brand discovery, search engines were the most popular method at 30.60%, followed by ads on #TV at 30.20%, word of mouth at 27.40%, ads on social media at 26.60%, and the brand's #website at 24.70%. The total ad spends in 2022, including both online and offline channels, was 910.1 billion USD, with digital ad spending making up 73.30% of the total spend at 667.3 billion USD. Influencer advertising had an annual spend of 27.51 billion USD.

In conclusion, the world of digital continued to evolve and grow in 2022, with the number of internet and mobile users increasing. Social media and mobile usage remained popular, with a growing number of people using the internet for a variety of purposes. The trend towards smart homes and devices also continued, as well as the use of cryptocurrency and online financial services. Nevertheless, concerns about data privacy and online misinformation persisted. one interesting finding for me is that there is a drop in time spent online by 20 minutes per day 4.8%, and people in china adjusting back to pre-covid behavior might be the reason for this decline.

Once again a great report by Simon Kemp and DataReportal on global digital overview, this was just a glimpse of report. you can access the full report using below link