Digiday Sunday
Digiday:?Likely one of our busiest weeks of the year with team coverage spanning the week of Cannes Lions 2024. Well over 30 separate pieces were published, including four dedicated daily briefings, which included 9 senior marketing events interviews, and four special edition podcasts. Several of the Cannes’ stories performed very well, especially reporting on Amazon’s announcement at the festival that it was bringing its?Ad Relevance?offering, which it says will aid advertisers online targeting without the need for the third-party cookies,?out of beta.?Speaking of Amazon, two of the week’s better performing pieces?were part of an exclusive series out of media agency holding company Omnicom that announced deals with both Amazon and The Trade Desk as well as Instacart and TikTok. And two Cannes briefings clicked with readers, especially one on the investment community’s presence at the festival this year. – James Cooper
Story highlights
Ronan Shields , as mentioned above, chased down and wrote a quick turnaround analysis of Amazon’s Ad Relevance program early on during Cannes Lions week. As he reported, ‘Amazon’s Ad Relevance is an offering that claims to help advertisers target online audiences without the need for the (soon-to-be-departed) third-party cookie or reliance on the host of ID solutions that have flooded the market in recent years within its DSP.?Amazon’s Ad Relevance, which was tested throughout 2023, uses signals such as browsing, shopping and viewing behavior across Amazon properties to predict user behavior and then offers media buyers ad opportunities.’
Michael Burgi ?brokered a series of four exclusives with Omnicom as they announced partnerships across the week during Cannes with Amazon Ads, The Trade Desk, Instacart and TikTok Shop. The pieces focused on Amazon Ads and The Trade Desk drew solid reader attention. With Amazon, which was the top performer of the two, OMG will?get a crack at Amazon’s proprietary browsing, shopping and streaming data to link linear and CTV investment to purchases made on Amazon.?As he reported, ‘Essential to this partnership is Omnicom’s acquisition last year of digital commerce firm Flywheel, because that unit’s product and transactional signals are being paired with audience and viewership data in Omni, the holding company’s open operating system. When melding it with Amazon’s shopper insights, both parties said the result leads to more efficient and effective investment decision-making, because it connects linear and streaming TV investment from customers reached (media metrics) to purchases made (sales metrics).’
Seb Joseph ?captained two of the week’s best-read dedicated Cannes Briefings: A walk up to what two expect from Cannes 2024 and a look at the presence and profile of? M&A at this year's festival — which was really one of the sharpest pieces coming out of the week in my opinion. As he reported, ‘Under the French Riviera sun, a swarm of investment banks, private equity firms and hedge funds have descended upon the four-day Cannes Lions festival. Their mission? To carve out and finance the next big advertising and media deals at the industry’s most celebrated event.?“These execs are here to hunt,” said Bruce Biegel, senior managing partner at Winterberry Group. Seb reported that investment banks like JP Morgan and Luma, alongside private equity players like Shamrock Capital, Apollo, GTCR, Idecapital, Progress Partners, New Mountain Capital, Landmark Ventures, Carlyle Group, and JEGI Clarity had fanned out across the Croisette.?
To read all of Digiday’s coverage (including the four special podcast episodes from Cannes produced by Sara Patterson and Kimeko McCoy ),?please click here
领英推荐
Quick thank you to WorkLife’s Cloey Callahan , whose second episode of the third season of The Return from early last month bubbled up on the Digiday leaderboard. Give a?listen here
Here are the Digiday + Briefings for the week
See you next Sunday!