Digiday Sunday
Digiday:?One of the biggest weeks in Digiday’s history with the coverage of Google’s decision to cease the deprecation of third-party cookies in its Chrome browser. We were very fast to publish the breaking news that has huge implications for the digital media and marketing sectors and will likely be a hallmark of our coverage for weeks to come. We also quickly followed up on the news with several well-read and authoritative analysis pieces and will have more coverage looking at how media agencies and brand marketers will be impacted by the cessation of deprecation — we’ll also have some answers to the central question: Should web browsers be regulated? — to start the week tomorrow. Our reporting off the cookie beat was also strong last week with stories looking into where Kamala Harris and Donald Trump stand on the most pressing big tech issues and how TikTok looks to take the gold in the first real social Olympics provided interesting angles into highly topical events of the moment meeting reader approval. – James Cooper
?Story highlights
Seb Joseph and Kayleigh Barber ’s breaking new piece last Monday on the end of cookie deprecation rocketed with readers and the news washed over the industry and companies and execs rushed to make sense of the sea change development of their future bottom lines. As the reported, ‘In an “updated approach” announced in a blog post today, Google revealed it won’t be “deprecating third-party cookies.” Instead, it’s introducing a “new experience in Chrome” that lets users make an informed choice across their web browsing, which they’d be able to adjust at any time.’ It was the week’s most-read story by a mile, and likely the most-read story ever for Digiday. It was also the basis of these top-read analysis pieces:
Krystal Scanlon , as another big change unfolded with lots of drama and rapt media voter attention, Kamala Harris stepping in to replace Joe Biden on the campaign trail against Donald Trump, took a look at how the vice president and the former president are positioned around some of the biggest tech issues in the digital media arena. As she reported, ‘When it comes to big tech, the next U.S. president is going to have a tough job reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation. Which is why we took a look at Harris and her views going head-to-head in the election for the top White House job against former President Donald Trump.’
Sam Bradley , in advance of the opening Summer Olympics ceremony on Friday, had a smart take on how both agencies and marketers see TikTok on the top of the podium in what they’re seeing as the ‘first real social Olympics.’ As he reported, Perhaps the biggest change,?alongside the introduction of streaming platforms and programmatic ad buying around the Games, is a platform the U.S. Congress voted to ban just a few months ago. TikTok’s hold on younger audiences, the possibility of integrating e-commerce elements into media plans — and the shifting fortunes of platforms like X, previously an important arena for sports-adjacent marketing — are persuading advertisers to devote more of their media budgets to the short-form video platform.’
? Michael Burgi broke the news that the Miami- based Possible conference, which just past its sophomore year, is to be acquired by conference and events company Hyve Group, which owns and puts on such events as ShopTalk and FinTech Meetup. As he reported, Hyve Group’s CEO Mark Shashoua declined to identify a purchase price, but sources close to the deal said it’s worth some $40 million with earn out of investors.’ And the deal is ‘only the latest in a flurry of dealmaking in the events space, as the?FT reports?that Cannes Lions owner Ascential is being bought by British publisher Informa for close to 1.2 billion pounds.’
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? Alexander Lee reported out an interesting trend piece that looked at how gaming has become a major pillar at Comic-Con, the United States’ largest annual culture convention, taking place this weekend in San Deigo. As he reported, ‘As video games rapidly overtake comics as Hollywood’s?favorite source of adaptable intellectual property, game developers and publishers have taken note of the increased gamer presence at San Diego Comic-Con.’ And that ‘non-endemic brands that are looking to reach gamers have also keyed into the opportunity at San Diego Comic-Con. This year, for example, the U.S. Food and Drug Administration has partnered with Fandom for an anti-vaping campaign.’
? Kimeko McCoy ’s edition of Digiday’s weekly podcast featured an interview with GoDaddy CMO Fara Howard in which she discusses how ‘the company has sat out of the Big Game for the last few years. It’s also moved away from its cheeky, sports-related spots to focus on small businesses and entrepreneurs.’ The podcast, which is cohosted by Kayleigh Barber , is going through some format pivots so give a careful listen here
Tim Peterson 's weekly video series looked in on the trend that longer videos are becoming more commonplace on YouTube. As he writes in the video’s introduction, ‘The number of 20-plus minute-long videos creators around the world are updating to YouTube each month has increased from 1.3 million in July 2022 to 8.5 million in June 2024, according to data from Tubular Labs.’ Check out the video here
?Here are the Digiday + Briefings for the week
See you next Sunday!