Digging in to design: Branding

One of the services I offer is custom brand development for your business. Simply put, your brand’s purpose is to communicate your unique product or service and differentiate you from your competitors. Once we develop your initial brand - to include your logo, color palette, images, and fonts - there are a number of ways to build it out in your marketing assets, both print and digital.

A recent favorite branding project was for a very good friend of mine, Megan Kuiper, who launched her business MK Life on Purpose at the beginning of the year. When she enters a room, she fills it with her energy and positivity that immediately brings you along for the ride! She works with individuals and teams to get them feeling healthy, energized and confident so they can be the best versions of themselves - and in turn, crush their goals and achieve their dreams.

When you look at her site, you can get a picture of what it’s like to work with her.? Go check it out for a minute, I’ll wait here.

Well, what did you see?? Did you see that she brings energy, excitement and connection?? Did you get a sense of her joy and spark?? And find the clear information needed to decide on working with her?? I bet you did. The choices that we collaborated on to bring these to life are there for you on the page.? Branding encompasses the identity of your business, drawing in your ideal client.? It will capture their attention.? It communicates Megan’s identity and values - and for you, the right branding can make the first impression hit home with YOUR ideal clients!

Not sure how that happens?? That’s where I come in.? Dialing in to your visual identity is a fun part of the process.? We’ll take some time to dig into your design and find out what makes you unique, and what colors, fonts, and designs will best showcase your personal style.??

If you are looking to elevate your business and dig into design, let’s talk.??