Digest Distilled | January 2024

Welcome to the first edition of Digest Distilled. This is a monthly newsletter on LinkedIn made for marketers who want a concise list of trending digital marketing tips, tricks, news and updates. You can sign up for the weekly Digital Digest newsletter here.?

With the first month of 2024 out of the way, let’s recap what was most important to marketers.?

1. Your website’s home page is the most important page, according to Google. Knowing this, you can optimize your site for better linking from the home page to other important pages on your site. - via Search Engine Journal?

1. A website with a blog generates 48.43% more backlinks. A website with a blog receives 194.58% more organic social traffic. A website with a blog has a higher time on site by 39 seconds. Need more convincing to invest in content marketing in 2024? - via Neil Patel on Instagram?

1. Stay out of the spam folder with these to-do items for email marketers ahead of Google and Yahoo’s anti-spam updates. - via Inbox Monster?

1. Text-based posts are king, social SEO takes center stage, and 14 more social media marketing trends to keep you busy in 2024. - via Hootsuite?

January’s Bonus Content is Oneupweb’s resource for sharing reports with the C-Suite. Don’t miss our tips for properly communicating your marketing efforts with the higher-ups!?

Stay busy,?

Oneupweb