Digest Distilled | February 2024

This is a monthly newsletter on LinkedIn made for marketers who want a concise list of trending digital marketing tips, tricks, news and updates.

As always, you can sign up for the weekly Digital Digest newsletter here.?

Here’s what was most important to marketers this month:?

1. Communication is in a marketer’s wheelhouse. So why is it so tricky to effectively communicate with the C-suite? Here are tips for having conversations around SEO with the CEO. – via Search Engine Journal?
2. According to our team, these five brands are absolutely crushing it on social media. They’re worth a follow for inspiration. – via Oneupweb?
3. Marketing is multi-channel. These are ways you can make sure your campaigns incorporate SEO into the customer journey. – via Search Engine Land?
4. Trying to achieve brand consistency without a style guide is like playing a game of telephone. Things get left out along the way. Here’s what you need to know about creating a style guide for your business. – via Oneupweb?

February’s Bonus Content is a must-know update for March: The newest Core Web Vital metric, Interaction to Next Paint (INP), will be rolled out on March 12, 2024. This measures your website’s response times when users interact with elements like accordions.?

Happy marketing,?

Oneupweb?