DIG THIS | Increased engagement; better health outcomes.

DIG THIS | Increased engagement; better health outcomes.

On Our Mind

As the health of our economy ebbs and flows, consumer loyalty remains a consistent strategic priority that cuts across all industries. Health care is no exception. Loyalty is essential for increasing consumer wallet share, lowering churn, increasing system capacity, and reducing costs to re-acquire consumers – all strategic priorities for health systems.? As more industries have become vertically integrated, loyalty programs have taken various shapes and sizes, but are all predicated on the same concept – the flywheel effect.

We believe the timing is ripe for healthcare systems to launch and operate successful flywheel programs to support increased engagement and ultimately drive better health outcomes. This will be critical for not only maintaining relevance against digital native disruptors but also to support a transition to value-based care beyond ‘sick care’.?

Read why here. ?

What’s Top of Mind

Knowing People Will Usher In A New Chapter Of Health Engagement.?

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Currently, health systems cede most if not all that data and relationship to their EHR. Furthermore, because they’re ceding their data visibility, health systems have little insight into how various digital health applications, content and connected devices are benefiting the consumers. In short, health systems have little to no visibility into their consumers’ behaviors, and, consequently, their visibility into people’s health habits ends once they leave their appointment. We must reinvest in knowing people.

Read more from SVP of Product and Technology Incubation, Andy Chu , here .?

How Providence Creates Personalized Omni-Channel Consumer Experiences??

There are ever-expanding digital front doors for a health system. Health systems must be present in as many channels as possible to be where consumers are and to personalize the experience. Hear why in this conversation with Sara Vaezy

The Future of Identity-Driven Engagement

In this conversation, Andy Chu and Sara Vaezy discuss why identity solutions are critical to the future of engagement and how Providence is leading the way.? Listen in .?

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Digital In Action

We’re constantly exploring how digital can improve the healthcare experience.?

On The Street Patient Education . ?In collaboration with Grapevine Health , we developed video-based / health content specifically for Black and Latino populations to address perceptions and questions about COVID-19 testing and vaccinations to ensure these disproportionately impacted groups have the information and resources they need. Learn more.?

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Provider Digital Footprint Management System. Today, consumers review a myriad of websites to evaluate health care providers. The Providence Provider Digital Footprint Management Platform drove 3.8MM phone calls and 3.1MM web visits and helped Providence Providers have visibility into and proactively manage their online visibility, reviews, and reputation. Learn more.?

In the News

See more about what we’re up to at the Digital Innovation Group.

Becker’s Women’s & Diversity Leadership Forum . Sara Vaezy will speak on What the Next Generation of Women Leaders Needs Now.

Want to Join Us?

Disruptors wanted. Learn more about working at DIG.

Want to Partner or Talk More?

Whether you’re a health system leader, health tech entrepreneur, or venture capital entity - we’d love to join forces.? Follow us on LinkedIn or visit our Partner page.?

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