Differentiator : What makes or breaks a Small Government Business.

Let's be transparent. How many small businesses are involved in some form of Digital Transformation? Can you count on your fingers? Absolutely not! There are a plethora of small businesses who claim to be " Digital Transformation Experts" and our hungry todo business with government agencies. Here's the problem. What exactly sets apart your business expertise from your competition? How does your value proposition stand up to the 99 other businesses claiming todo the exact thing. We get it. Your company provides outstanding customer service and puts the customer needs ahead of everything else. To be blunt: that simply is not going to attract agencies from doing business with you. Your a dime a dozen. Lets change that! Here are three things that can help improve your odds of landing a contract with a Federal Agency.

1) Core Capabilities: Simple question. What is your business really good at? What do you do better than anyone else? if you were to give an elevator pitch about your company. What exactly would you say? Remember you can't specialize in a 100 different services as a Small & think your going to be a subject matter expert on each service. Focus on the preverbal " Bread and Butter" of your buiness.

2) Value Proposition- A value proposition should clearly explain how a product fills a need, communicate the specifics of its added benefit, and state the reason why it's better than similar products on the market. The ideal value proposition is to-the-point and appeals to a customer's strongest decision-making drivers. You should make absolute clear that whatever agency you are targeting- you want there business. You need do your homework and understand the agencies specific challenges, objectives, strategic planning, budget etc. Learn there mission statement by heart. The more you know about the agency the more it shows you care. Your Value Proposition must align with the agency specific needs.

1. Differentiator is a characteristic of your firm that separates you from key competitors and gives you a perceived advantage in the eyes of your target audience. In my mind, this is the most important piece of the puzzle. How do you set yourself apart from your competitors and peers? What makes your business worthy of receiving an award from an agency? What makes you better than everyone else? Remember the Government has a plethora of options when choosing a vendor to work with. You must be able to stand out & express yourself in a unique fashion. I'm happy to follow up with any questions, suggestions, comments you may have. I am also available to help your business (1099) with these subjects and other matters.Richie Conner[email protected]C: 240-580-6787