Differentiate your business.

Best Ways to Get Your Video ‘Out There’

A lot of people make great videos but fail to ensure it gets in front of their target’s audience effectively.

In other words, no matter how brilliant the video, if it isn’t landing in front of the right viewers, you may as well have poured your money down the drain.

But is video really possible for small businesses also? Absolutely. Production costs have fallen significantly in recent years and we no longer have to charge stupid prices to achieve a successful production. Nevertheless, if you're to realise a decent return on your investment, you will need to bear the following in mind...

Always consider the audience you are trying to reach and ensure the video is relevant to them. If it's not the most appropriate means of getting your message across, you are probably wasting your time. We will obviously advise what your company needs and what message you need to get out exactly.

Do not neglect social media and be sure to promote across multiple channels. If you want to fully realise video's potential, you must make it easy for users to find and share it. Don't neglect mobile either..

Finally, we will be creative, not only with the videos themselves but in the campaign strategy you build around them. As my head of marketing likes to say, creativity wins over the cost of production every time. Get that bit right by working with us and video isn't just the future of content marketing, it'll be the future of content marketing for you.

Megan Blatherwick

Memory Box Media