Differentiate in a Boring Industry (and Win) ??

Sometimes, in order to solve a problem, you have to make the problem obvious.

In fact, tackle a problem by discovering a few layers down what that problem really is.

Now you're onto something. And it's likely simple, clear, and obvious...now that you've thought about it.

That's why we created the Remarkabrand Index for Accounting Firms.

The problem? All accounting firms are the same.

At least that's what our culture tells us. And the industry isn't doing much to shatter that trope.

But what's the underlying problem?

All firms aren’t the same. But differentiation can be a real challenge. Especially if you don’t know what an advantage it gives you.

The Remarkabrand Index for Accounting Firms is our attempt to show firms the state of affairs and let them know it’s possible to distinguish themselves in a competitive market.

Check out the podcast or?the article to?see how this principle can help you strengthen your brand through internal belief and understanding.

While you’re at it, check out the 2023 Remarkabrand Index for Accounting Firms, a comprehensive analysis of over 1,500 U.S. accounting firm brands.?

Or augment your own branding effort with my step-by-step book “You are Remarkable” on Amazon.

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