Bring Back Your Website Visitors using RETARGETTING methods
Vimal Venkat - Revenue Marketer??
Founder & CEO of LEADPLUS | 30,000 connections | UAE Influencer | Contact me to promote your business to 50,000+ UAE people
Retargeting, also known as remarketing, is a targeted marketing strategy used to re-engage with users who have previously interacted with your website or online content. It’s estimated that only 1% of website audience convert in their first visit to any site. Businesses are likely to convert more by bringing recent website visitors instead of promoting to new audience every time.
Here are some different ways to retarget your website visitors:
1. Pixel-Based Retargeting: This is the most common form of retargeting. It involves placing a small piece of code (pixel) on your website. When visitors come to your site, the pixel drops a cookie into their browser. This cookie then triggers your retargeting ads to follow these visitors around the internet. For example, if a visitor leaves your e-commerce site without making a purchase, they might see an ad for the product they were considering when browsing another website or social media platform.
2. List-Based Retargeting: In this method, you use a list of email addresses that your customers have given you. You can upload this list to a retargeting platform like Facebook or Google Ads. The platform will then serve retargeting ads to users associated with those email addresses. For instance, you might send out a special offer or reminder to users who have abandoned their shopping carts.
3. Social Media Retargeting: Platforms like Facebook, Instagram, and LinkedIn offer retargeting options. This works similarly to pixel-based retargeting, but specifically within the social media platform. For instance, if a user visits your website and later logs into Facebook, they might see an ad for your site.
4. Search Retargeting: Unlike pixel-based retargeting, search retargeting is not based on previous interactions with your website. Instead, it focuses on users who have searched for keywords or phrases related to your business on search engines. For example, if someone searches for "running shoes," and you sell sports footwear, they could see your ads on subsequent websites they visit.
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5. Engagement Retargeting: This retargeting strategy is used on social media platforms to target users who have interacted with your content, like watched a video or clicked on an ad. For instance, if someone watched a video advertisement for your product on Facebook but didn't make a purchase, you could retarget them with a follow-up ad.
Remember that successful retargeting requires careful strategy. It's important to segment your audience, tailor your message, and regularly test and adjust your approach based on performance metrics.
If you need professional assistance to bring back your recent website visitors using advanced retargeting methods, then don’t hesitate to contact me.
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