Different social media channels for different industries, which one to focus on?
When communicating online with your business, it is important that you choose the right platforms. To choose the right platform, you need to look at where your target audience is most active on. Save time and only invest in platforms that are worth it for your company!
Selecting the right platform is key when it comes to communicating online. For many industries, Instagram is one of the best entry-level social media channels, because it is easy to use and to gain new followers. However, there are many other social media channels that may be a better fit for your business. It is important to recognize that all social media channels have something different to offer. Each platform has its own strengths, that's why it's important to think about which platform fits best for your brand.
So which channel should you first focus on? ??
Spreading masses of content across multiple channels is not the way to reach new consumers. Instead, it's best to build your presence on one platform, preferably the one your target audience is mainly active on and then start expanding from there.?We share with you the main things to remember when choosing your platform.?
Instagram is a social media platform that focuses on visual content. So make sure your content is visually appealing and that you stand out from the crowd. Post visually striking images and videos with an iconic brand identity, so you optimize brand recognition. The goal is to leave an impression, not to provide hard insights.
The visual nature of Instagram makes it ideal for any image-focused industry. Companies that operate in apparel, beauty, makeup, interior design and design lend themselves well to Instagram. It allows them to showcase their products. But actually anything that is fun to watch, such as sports or art, can engage Instagram users.?
Snapchat
When it comes to B2C marketing, Snapchat is one of the best-kept secrets. Most marketers underestimate Snapchat's reach because of its volatility. Yet in 2017, the app had more than 178 million daily active users. The unique thing about Snapchat is that people who see your content, experience it firsthand.
Because it is such an experiential medium, Snapchat lends itself well to brands with products or services that are meant to be experienced. From music festivals to VR equipment. Sending a quick Snap allows your audience to view your product in a way that piques their curiosity and shows off the quality of your product.
On Snapchat, you can create AR filters, where people can try on glasses ??, clothing and shoes. This by simply pointing the camera at you. As a company, you can now attract customers even more easily, without them having to physically come to your store.?
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Over the past few years, Facebook has become one of the most used social media channels for any business. Facebook has a huge audience of more than 2 billion monthly active users, of which 29.7% are between 25 and 34 years old. Thus, the demographic reach of the platform is very large. Facebook is great at reaching millennials and their parents.?
What makes Facebook great is that it is the perfect platform to engage your consumers with your brand and start a discussion. You can post questions, promote campaigns, host events, all of which help your customers to develop a deeper relationship with your brand. Whether you run a tech or fashion company, you can reach your audience.
YouTube
YouTube is the king of video content marketing ??. A simple vlog takes the audience into the life of the filmer.?For example, a car company might use a video on YouTube created by an influencer to showcase the authentic experience and feeling of driving one of their vehicles. The influencer would promote this video to their audience while at the same time showing their enjoyment of the experience. This content is far more convincing than what the brand could design alone.
TikTok
TikTok, a platform that has not been around very long, is also a rising star among social media platforms. It is an ideal platform to showcase your products and create entertainment around your brand. This is the ideal platform if you want to reach people between the ages of 16 and 30.?
Make videos on well-known sounds ??, follow the trends and show your business behind the scenes. Be interactive with your followers, and you will see how fast you grow on this channel. Post content that your target audience can relate to, and that's how you build a strong and trusting relationship with your target audience.
Conclusion
When you take your business online, you have to make a crucial choice: which channels are you going to focus on. This choice is made based on where your target audience is most active on. If your focus is Instagram, it is important that you create appealing visual content. With Snapchat and YouTube, you put the focus more on the experience. Letting customers experience your product or service without them actually being there, that is an art! If your main focus is Facebook, focus on engaging with your audience: organize contests, ask interesting questions and be interactive. For more behind the scenes videos and entertainment, focus on TikTok. This is the platform that is growing very strongly. Show that you are not much different than your customer, that's how you create a real connection with them!
Looking for an original way to communicate about your brand? It all starts with finding your ideal match. You know where to find us.?????