BE DIFFERENT.

"You cannot step into the same river twice, for other waters are continually flowing on." - Heraclitus

Heraclitus' quote is about never-ending 'change', and that our world is changing every day; never static.

Here's the thing...

The world we know today will be radically different in less than 5 years. Statistically, 96% of all businesses today will out of business in less than 10 years. That's only 4% of all businesses today will be left standing in 10 years!!!

As a business owner, CEO & strategist, it's absolutely crucial to innovate and lead the way in your industry. You need to cut through the noise of all your competitors, and stand out to be different.

Always ask yourself the question - what is it that our company can do differently from everyone else? What is that we can do better for our clients/customers? What can we integrate into our products/services that can contribute to worthy causes globally?

I study philosophy and Zen because it helps me to ask critical questions that I wouldn't normally ask myself. These questions reveal answers in unique ways and it gives me the ability to think 'critically' from both sides of the coin - business owner and customer. (I apply this framework to important questions about life as well). What I find is that the answers are always in the small 'detail'.

"To achieve big, you must think small". - Roger Hamilton

Try ripping apart your products/services, and service delivery, and strategise to find the pieces of your puzzle that creates significant points of difference from your competitors. It's never easy to do but this process will help you continue to 'be different'.