The Different Content Strategies and When to Use Them

Every day, businesses look for ways to have the edge over the competition with their online content. To do this, they build content strategies around what people are searching for and provide solutions to their pain points.

Content strategies are the backbone of any digital marketing campaign. You can't just throw up a few posts, sit back, and expect to see results. You need to have a strategy—and in today's newsletter, I break it down so that you understand how the different types of content strategies impact how businesses interact with customers online.

To succeed in digital marketing, producing content that falls into one or more of the four categories I discuss is vital. Each type of content serves a different purpose but is essential to achieving success in reaching your target audience and marketing goals.?

You can create many types of content, but group them into four main categories: attraction, affinity, authority, and action.

Types of Content Strategies in Digital Marketing??

?1.?Attraction content??

Content that attracts visitors to your website. It helps to create a positive association with your brand. If you're starting on the web or need to drive more traffic to your site, this is where you should start. Attraction content is the kind of content that gets people interested in your brand and encourages them to go and check out your website. It is about getting people's attention so that they want to learn more about what you offer.

Attraction content includes whitepapers/ebooks, blog posts, infographics and videos (mainly animated ones).

Others are paid advertising on social media and search engines and free organic promotion on social media platforms.

2. Affinity content??

Content inspires prospective customers to view your brand favourably or helps them decide to buy from you. It could be a case study about how a customer used one of your products or services and saw a measurable impact on their bottom line. Or it could be an article about a trending topic that mentions how you overcame similar challenges in your business model.?

This content builds trust between customers and businesses through storytelling and valuable information highlighting why someone should choose your product over another. Affinity content helps customers build their confidence in purchasing from you instead of another company that doesn't provide such high-quality information about their products or services.

It will give prospective customers an idea of who you are as a company and what you stand for. You should craft this content to make customers feel an emotional connection with your brand through stories or testimonials from other customers.

3. Authority content??

Content that establishes your brand as the authority on a particular topic. It helps you stand out from competitors by showing you have something unique to offer potential customers. It's an effective way to build trust because it demonstrates that you have all the knowledge and expertise on your chosen subject matter. You can create a website or blog post highlighting your expertise in a particular industry or an infographic that explains a complex concept to your audience in an easy-to-digest format. Other examples include white papers, case studies, webinars or adding articles to existing websites. Authority content is a great way to establish yourself as an expert in your industry and an excellent way to increase traffic to your site.?

4. Action content??

Content that turns website visitors into paying customers/subscribers. Action content can include email opt-ins, lead generation forms, and other things encouraging visitors to take action on your site (e.g., making purchases). Action content is crucial because it helps you turn visitors into customers—the goal of any business! It should give users a reason to take action—whether they want to buy something or sign up for an email list. An example is an ebook that allows readers to download your tips or advice for free but then asks them to pay a small fee to access additional material. If a user doesn't take action after reading or watching your content, then publishing it is no point!?

Conclusion:

With the four content strategies mentioned above - attraction, affinity, authority and action - you can now create a content marketing campaign that will work best for your business.

Do you need the services of a content marketer to create a content marketing campaign that can help drive maximum engagement and increase traffic and conversion? Look no further. You can send me a DM or contact me at [email protected].

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