Different Is Better Than Better

There’s an art to differentiating your business from your competitors.?

You must get to know your competition well enough to understand their unique value propositions and where you overlap. Then, after you’ve assessed how you stack up, you must find the one fascinating distinction about your brand―however small it is―and sharpen your messaging around it.?

When your brand carves out a specific place in someone’s mind it stops being a commodity and becomes something valuable.?

Your uniqueness doesn’t have to be major. The fact is it’s likely you and your competition are virtually the same. Yet, winning brands clearly define the one, simple way they are different and own it in the market.

I like how author Sally Hogshead articulates this point:

“Different is better than better. Different doesn’t try to turn you into something else. Different allows you to highlight the singular traits you already have within you. You aren’t necessarily better than your competition. But you are already different.”

The best news: once you are known for your unique value proposition you can charge more money. People will pay for distinguished brands that solve problems and add value.

But this entire process can be tricky.?

Who has time to thoroughly research their competition? Who has time to monitor customer sentiment to determine what your target audience values? Who the heck knows how to write about their brand compellingly?

Liger takes time to analyze your competitors to see what the market likes and doesn’t like about them and where you can fill a gap. But we don’t stop there. We walk you through a brand discovery process, digging in to unpack your story and draw out the ways you are different. We then bring your uniqueness to life through a custom brand voice, tone, colors, visuals, and compelling content.

Knowing how you are different from your competition sets you up to bring unique value to the market―making you better. Understanding how to talk about and leverage that difference sets you up to be more profitable and attract your target audience―making you better than better.

You deserve to be known. Contact us today to get started.