A different approach to marketing that consistently builds your revenue

Marketing is always changing and it can be difficult to keep up. BUT there is a form of marketing that doesn't require you to keep up with the latest shiny new thing.

Having been in the marketing field for over 40 years, I have seen many changes.? When I started, there was no social media or internet -? just the postman, sales calls done by phone and client meetings that needed a car!

I am always looking for ways to make marketing more effective for my own business and my clients' businesses. That is, effective in terms of results, but also in time and money.

More and more businesses are understanding that they need to shift to create meaningful connections - it's all about people to people, human to human.

Most of us are valuing more transparency, empathy, openness and authenticity.? For B2B organisations, their brand has never mattered more.? And human-to-human marketing has never mattered more.

The goal of marketing is to create a strong connection between your prospects/clients and your company. Using meaningful messaging that has appeal, interest, and is based on shared values and emotions, helps to build connection and?relationships.?

This creates loyalty and raving fans!?

Way back, I used to feel that I had a close relationship with American Express.? That was created solely via their marketing. What an achievement for a large brand! If it is possible for AmEx, it is possible for your business.

Don't get married then give up on the relationship!

Often marketing is viewed as being about getting the client in the door and then moving on to getting the next one.? That is like courting your future partner, getting married and then giving up on the relationship.? It is not a good experience for either party.?

Way back, before I started my business, I was headhunted by a consultancy that was great at sales but not very good at nurturing relationships.? They were on the verge of losing a huge banking client and needed someone to shore up the account. I got the job and I concentrated on getting to know the banking client contacts.? I learnt about how each person liked to do business, who they were as people, and how they liked to be courted!? I increased the billing by 102% year on year, and increased the number of the bank's subsidiaries using the consultancy from 1 to 4. ? I offered value, I overdelivered, I delighted the client, they referred me, and the business grew.?

Marketing is a thread that needs to be weaved through the whole company

Technically, marketing is about visibility of the brand, creating desirability and lead generation. Then the BD or? sales person takes over, does the deal and then client service/account management takes over from them.? Like a good marriage, the client relationship is nurtured, valued, and grows deeper over time.

But marketing should permeate the whole business. Keeping the brand visible, the desirability high, reassuring them that they have made the right choice, and delivering an exceptional service ensures that they come back time and again. You can extend your marketing to ensure that the client lifecycle never ends. It starts from the first contact, clinching of the deal, the project delivery, further projects, between projects.? It is never-ending. Done well it can lead to the client advocating for your brand, becoming a raving fan! The whole business truly revolves around the clients and buys into transformational marketing.

This holistic marketing approach, transformational marketing, can transform your business. This may sound similar to client service but it goes way deeper than that. It is an integral part of the company culture and ethos and has a strategy and plan extending way beyond your advertising and social media.

What good or bad examples do you have about human to human or transformational marketing?

Your Next Action?

1. Are you a professional services consultancy founder/owner who is looking for an adrenaline shot in the marketing arm to fast-track your growth trajectory? Book a call with me here - https://traceyburnett.com/book/
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“If anyone is considering working with Tracey, I highly recommend they reach out and experience a conversation. If LinkedIn is the medium they think will work for them, they should go for it. I can't see a better way of doing this.” Ania

What I can do for you and your business

?? Ensure that you and your business get seen and heard by more of your audience? to gain more inbound quality enquiries?

?? Creation of a? marketing strategy and plan that is easy, effective and consistent

?? All done through private consultancy and mentoring sessions plus bespoke training and accountability to ensure consistently great results

?? Teach you and your team how to master LinkedIn to get more leads

?? When we work together, I will ?????????????????? that you will get results. In the unlikely event that you haven't recouped your investment once our project is finished, you will have my personal attention and support until you get your investment back - however long it takes!