Differences Between Data Science and Big Data You Must Know About
Data Science v/s Big Data

Differences Between Data Science and Big Data You Must Know About

Data-centric disciplines and jobs have risen immensely in a very short time due to the advent of global AI-based technology. Despite their prolific nature when used, most people are not clear on how data-related fields work and what they focus on. Since these fields are relatively new, many people tend to have a lot of common confusion between data sciences and big data. While they have a similar focus and area of application, they also have some major differences. Here are the key differences between data science and big data, keep reading to understand the differentiation as helps you to elevate your insights about Data Science v/s Big Data.??

5 Important Differences Between Data Sciences and Big Data??

1. Definition???

Fundamentally speaking, Data Science is a multi-disciplinary domain whereas Big Data is an accumulation of voluminous data. Big data analysis tools like Hadoop and Apache Spark help organize and structure large datasets. Data science comes in after big data analysis is examined and dissected by using various methodologies and approaches. This allows data owners and professionals to optimize databanks and extract maximum information. Data science offers predictive and prescriptive analytical models, an intersection of both big data and computing while big data offers key data extraction which is huge information from the relevant sources available in the organizations.??

When considering the differences between big data and data science and data analytics, there is one essential thing to remember is that big data is always focused on the volume, variety, velocity, and veracity of data taken from multiple sources. The objective here is to extract data and repackage it into a single uniform usable flow. Since traditional database programming is outdated for big data analysis, data science provides better solutions. Big data requires developing smart data extraction processes through data science and analytics for deriving valuable information.???

Diversity is another way to look at the differences between these two areas. Big data essentially creates high density, high variety of information of vector data pools. For example, big data analysis can offer insights into demographics-based retail buying trends. Such datasets give more insights for online portals like Amazon, Walmart, and Target. Collating and sequencing this data is only possible by using analysis filters that data science generates. In other words, data science takes big data’s raw diversity and translates that into organized and easy-to-use data volumes.??

2. Source and Scope???

The source and scope of big data are very different from what data science seeks to do at a very foundational level. Since big data combines data from various sources, the data is often too complex to read. This includes direct online consumer survey data and digital tracking including IoT devices. It may also include data from live discussion forums like Reddit, and online activity/transaction data. That is why data sciences streamline raw big data and make it understandable to data analysts. These can also include marketers, advertisers, executives, and other interested users.??

In comparison, the scope of data sciences defines how it bridges the gap between raw data and highly organized databanks. Data science insights improve online functions like search results, recommendations, and online advertisements. They also benefit image or speech recognition app data, fraud and risk mitigation tools, and others. This helps in extracting data, reducing analysis time, and identifying complex patterns. Experts also use it to construct data banks/models and develop app functions.??

The key difference between big data and data science and machine learning is their relative source and scope. Machine learning is essentially using intelligent algorithms to identify patterns and extract data. This fits perfectly into data science’s task of generating comprehensive data insights from big data. If we take the previous retail buying trends example, machine learning algorithms play a big role. It explains how customers are buying products using data variables. This includes independent variables like average monthly spending and product pricing etc. Also, it will include dependent variables like product visibility and promotional offers. This helps generate key insights and present a clear picture of the whole dataset for better decision-making.??

3. Specific Purposes???

Data science has been around for a while but big data is new in the business arena and is into mining large data. Its main purpose is to develop business agility for better competitiveness and is a sub-set of data science. This is why many often ask what are the differences between data science and big data. The core difference is simple - big data is a resource while data science is a superset of the big data utilized for more scientific purposes. Data science will use mathematics, statistics, and other tools for data mining. Big data resources will give businesses advantages through realistic metrics and ROI representation which requires data processing, so can visualize and make predictions. The broadest goal is achieving sustainability by developing a keen market sense. The cutting-edge algorithms help businesses gain more customers.???

In short, big data serves an internal purpose by offering a rich information resource. Once data science algorithms funnel the data it can help businesses understand their target audiences in a better manner. In this way, data science refines the business's ability to tap into markets. The difference between big data analytics and data science is how each optimizes business market knowledge. Purpose-specific data science application in big data offers businesses a great competitive advantage. High-quality data analytics and tools help recommend and generate better insights. Satisfactory insights reduce the need for repetitive data mining. As a result, businesses don’t need data science experts unless their data analytics need more scaling.???

4. Application Areas???

Big data is a prime resource in several key business fields. These include financial services, security and law enforcement, and telecommunications. Big data is also crucial for health and sports, along with global online retail. In all these domains, big data and data science combine to improve business performance. Insights generated through market research help in business process improvement and more profits. Increased online visibility and market penetration improve lead generation volume and boost conversion rates. This also helps in increasing the overall market and helps to achieve and sustain long-term goals.??

Data science offers predictive analysis to businesses so they can adapt more actively. The key difference between data science and data analytics and big data is how analytics extract insights from big data. This helps data science generate as well as predict future market developments. This is done using complex algorithms and with sustained market analysis for a long period. With enough background data, companies can influence market trends and stay ahead of the fluctuations. The target audiences also gain better services, experiences, and improvements in creating customized quality products. In this way, big data is crucial for anticipating market changes but only through data science algorithms analytics.???

5. Future Potential??

With growing interest in these fields, more people will want to understand that what is the main difference between big data and data science. Evolution in both these fields is inevitable and will increase exponentially. The deployment of big data sets and data science generates more interactions and collaboration opportunities between experts, professionals, and businesses.???

However, how they will grow differs quite a bit as big data technologies and analysis are dependent on both hardware and software. The big data storehouses called data centers should have the necessary hardware and infrastructure to keep the data intact. This is a challenge as large data volumes flow in from all possible touchpoints across the globe. Further, quickly evolving technologies in big data analysis will optimize many processes used for deriving insights. Current technologies like Hadoop, Apache Spark, Apache Hive, and SAS along with languages like R, Python, and Scala will evolve and pave the way for better data utilization.???

Meanwhile, data science will continue to grow even more predominantly. Since its processes are applicable outside of big data, it will remain a top investment area. Further, as AI and ML technologies evolve data analysis will gain even more application potential. Automated analysis and predictive modelling will make data science more essential than ever.???

Conclusion???

Both of these domains have a massive potential across all phygital verticals. Big data is usually crucial in scientific processes like manufacturing and automation. It has a big role to play in space exploration as well.??

Meanwhile, data analytics is crucial for extracting big data’s potential. It must work in combination with big data analytics which focuses on mining large volume datasets. Experts predict that big data will become the norm as we gain more detailed datasets across all human endeavors. Cutting-edge data science verticals like artificial intelligence and machine learning are the future offering key insights into markets and solving pressing business challenges across industries.???

We hope this article was insightful and helped you to understand the differences between data science and big data and their functionalities. Thank you for showing interest in our blog and if you have any questions related to Data Science, Big Data, AI-based platforms, please send us an email at info@futureanalytica.com.

Josephine Olok

Co-founder & Director, LumJo Consultants | Digital Entrepreneur & IT Consultant | Chartered Director | Chair | Non-Executive Director

3 年

Thank you, very useful in highlighting the differences and the relationship between data science and big data.

Digvijay Singh

12+ Yrs. in 360° Digital Marketing Industry | SEO | Social Media | PPC | Leads | Performance Marketing | Growth Marketing | Data Analytics | Corporate Training | Consulting | Content Strategist

3 年

Thanks for sharing

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