The difference between Values and Attributes

Value (or benefits) can be divided into two different categories: functional value and emotional value.

The practical (functional) advantages that a product provides, such as saving time or money, improving productivity, or solving a problem. Emotional benefits, on the other hand, refer to the positive feelings or experiences that a product creates, such as happiness, satisfaction, or a sense of belonging.

Features refer to the specific characteristics or?attributes of a product.

They describe what the product has or what it can do. For example, a smartphone may have features such as a high-resolution camera, a large display, or a fast processor.

On the other hand, product benefits are the advantages or positive outcomes that customers derive from using a product. They answer the question, "What's in it for me?" Product benefits focus on how the features of a product fulfill customer needs or solve their problems. For example, the high-resolution camera of a smartphone enables users to capture sharp and detailed photos, while the large display provides a better viewing experience for multimedia content.

We will not create an exciting feature that no one look at a glance or worse, no one cares?about or disregard.

Also, 5 tips to initiate Your VEA communication

Short

The statement should be short. Try to fit it into one sentence.

Simple

The statement should be easy to read and understand at a glance. Try to avoid long sentences, jargon, and complex concepts.

Stick to the core

The statement should reflect your brand's core values. This maintains the consistency of your product awareness and loyalty efforts. ?Otherwise, you could turn customers away and hurt your retention tactics.

Strengthen the main benefit

While your products and services can have numerous benefits, the statement is too short to fit them all. Choose one main benefit and add it to the statement.

Show an emotional connection

The statement should help you make an emotional connection to the target audience. That's why you need to disclose understanding of their problem while demonstrating your solution. That's where your knowledge of pain points comes in.