Difference Between Traditional Marketing and Digital Marketing
In 2020, digital ad spending reached $200 billion, This article makes what is the difference between traditional marketing and digital marketing
according to estimates by Price Waterhouse Coopers. Digital ad spending is expected to grow at an annual rate of 10.5 percent through 2022, reaching $300 billion by 2022.
The digital ad share of marketing is 28% in 2020, 30% in 2021, and the expected share of digital advertisement in 2022 is 34%
This means?digital marketing is growing if the market is a fast-growing field and sees how it is occupying the share of advertising??Traditional marketing also has a good share in the market but it has some disadvantages when compared to digital marketing
Why Digital Marketing is occupying the ad market and what are the disadvantages??of traditional marketing we will discuss below
Modules in Traditional Marketing
Traditional marketing always includes offline platforms only
Direct mail:?advertising a product through posters, brochures, letters, or fliers called direct mail
Print advertisements: advertising a product through newspapers, magazines, and billboards are called print advertisements
Referral or word of mouth marketing:?advertising a product through television and radio etc. is called referral marketing
Disadvantages of traditional marketing
1 Cost
2 Reach
3 Targeted audience???
Cost
The cost of traditional marketing is too high
For example, you take a television advertisement the high reputation television channels charges you lakhs for advertising on their channels
That is not over if you select a celebrity to do an advertisement the celebrity will charge you a high amount of money
But the impact of the television ads is good
As well as newspaper advertisements will charge you a high amount for a large full-page print
Small advertisements in the newspaper do not take that impact on the people
Remember one thing nowadays more amount of people are using?the internet rather than watching television
Reach
Reach in traditional marketing Is low when compared to digital marketing
For example, when you are given an advertisement in a newspaper your advertisement will reach only a city
For a television advertisement, it will reach to your region and your language people
When it comes to direct mail advertisement your advertisement will reach a very low audience
Target
Add alt text??
You can’t reach your targeted audience in traditional marketing
For example, you are advertising beard growth oil
This product is useful for men only but how can you target only men in traditional
When you show your ads to ads to women it is useless and a waste of money
See above all the types of modules of traditional marketing check-in which module you can target a specific audience for your product
You can’t do that in any module of traditional marketing
Advantages of digital marketing
cost
Cost is low for digital marketing and also return on investment of digital marketing is 5:1 which means you receive 5 rupees for every 1 rupee which you have spent
??You can adjust your budget on ads according to what you have
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For example, take an Instagram influencer to promote your product he has a following of 100k
Do you know how much the influencer will charge for your promotion just from RS 5000 to RS 7000
?Your product will reach at least 500k people on low charges
Reach
?Almost 66 percent of the world population has internet access and almost 55 percent of the people are unique users of the internet
See those numbers how big is that when you advertise on the internet your reach will be worldwide
Have a massive reach to your product and you can have more sales from this large number of customers
Targeted Audience
In digital marketing, you can choose your specific target to reach
This means if you want to promote beard oil you can show that ad to the men-only this is the main advantage of the digital marketing
In digital marketing, you can select the age group and gender for whom you want to show your ad
Remember when you target a specific audience you can save money?
You can track the performance of your ads and traffic
And you can know what mistakes have you done in your ads you can track the traffic coming from which platform
You can improve by knowing how is your performance and also knowing that your product is reaching your specified audience
You also know the traffic belongs to which age group and whom you want to target
But in traditional marketing, you can’t track your performance
Branding
?Branding is the main object to make sales and having more audience reach
Do you see any offline brands which famous without an online presence
For example, take Amazon if amazon is an offline store and does not have an online presence in this situation can you be able to know what is amazon??that’s why the online presence for branding is very important
This is the power of online marketing for branding
Did You Know
You can also start your digital marketing career for your business you can promote your products online
That may cost you nothing
Traditional marketing is also a very good method but the above disadvantages are the main concerns in this marketing
?Most of the market share belongs to traditional marketing and also most people trust that traditional marketing is so efficient this is true
But in the future generation, all the networks going to be digitalized we have changed with the time and trend
Traditional marketing techniques also make a good impact on the people?For example, if the ad is played on television we will remember those ads and make fun of them with our friends which means we are promoting that product even without knowing to us
That is the power of Traditional marketing
Any Doubts Comment Below
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