The Difference Between TikTok Ads & Meta Ads + How To Amplify Your Message On Social
This week's Facqt ??64% of the people polled suggested that Instagram would have the biggest gains if TikTok were to be shut down in the US.?
I agree?but that's the boring answer.
Reading deeper, you see that Youtube Shorts are the?clear runner up and a platform that continues?to get buzz with marketers.
It's a platform worth keeping an eye on if the advertisers jump on that buzz too.
Saddle up! Cause today, we're gonna learn:
The Difference Between TikTok Ads & Meta Ads ??
What's the difference between the new kid on the block ? TikTok Ads and the OG ? Meta Ads (Facebook & Instagram)? Where should you be spending your time and money in 2023? We're going to give you both the objective and subjective by diving into the following:?
? Structure
? Targeting
? Ad Deliverables
? Creatives That Work
? Audience
? Age Range
? Cost Per Impressions (CPM)
? Data
Read the blog ↓
Read the carousel ↓
Why Cost per click is a useless metric??
Read the blog ↓
Read the carousel ↓
How To Amplify Your Message On Social????
Gina Michnowicz , CEO & Chief Creative Officer at The Craftsman , is our special guest this week! On the podcast, we jump into:
? The value of speaking to each individual social platform
? How you can amplify your message
? The future of social media
And more!
Gina talks about their amazing campaign for Disney’s Cruella and the strategies they used to achieve their concepts.
Listen to the podcast:
Joker Greeting’s social media ad for #ValentinesDay only needs to change one thing to make it work.???
Summary:
? Problem
?? 85% of the content on Meta social feeds are consumed with the sound off. That means when people are watching this video, the vast majority of them aren’t able to understand what’s going on because they can’t listen to sound.
? Solution
So, an easy way they can be able to improve performance is to have a deeper visualization about what’s going on.
Do a split screen and on the top half, have somebody opening the card and enjoying the song that they’re listening to.
What this is going to do is (A) their facial recognition will catch the audience’s attention, and (B) it’s also going to give them a deeper storytelling experience, which will then further encourage them to engage with the ad and purchase the product for themselves.
Here are 3 easy ways to improve ad performance!
?? Book your free paid social audit today. Looking forward to chatting!
Sincerely,