DIFFERENCE BETWEEN SOCIAL MEDIA MARKETING AND DIGITAL MARKETING!

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"DIFFERENCE BETWEEN SOCIAL MEDIA MARKETING AND DIGITAL MEDIA MARKETING"

As we all know that Marketing is an imperative instrument in any business no business can run without it. Marketing helps in customer engagement, brand awareness sales and grow. it helps in constructing your global linkages. We have observed that marketing in spite of an important instrument has become less expensive because of social media and digital media. We have now so many platforms through which we can Gage more audience towards our business main purpose is to retain your customers and attract more customers. Marketing ensures your business growth profitability and future. If  we talk about social media marketing which is one aspect of digital media marketing. digital media includes all channels while social media is one of the part of digital channels. Social media marketing gives thousand of benefits through which a marketer can reach to millions of customer nationwide and worldwide. And it serves as oxygen to the people doing online business social media is less expensive digital platform through which we can spread our product or services  to worldwide customers. Firstly it helps in making your product a brand then it helps in brand awareness and your brand reorganization then helps  in creating brands which further leads to brands association. Marketers claimed that spending few hours on social media product page gives them a boost in their product growth and not just that further benefits too. And if you want to further boost up your page social media gives you cost effective way just by doing a little investment and speeding money on it you can boost up your page and it will help you in reaching thousands of customers. Through social media platform anytime and every time you can interact with your customer and can  have a conversion with your customers by this way you can easily solve their problems moreover you will get to know about their interest, life styles and activities moreover you can do demographic segmentation of your customer which helps in reaching the target audience. Social media helps you in conveying your brand message easily. When you connect with your customer through social media platform it helps in creating customers loyalty and retention and which is ultimately one aspect of customer satisfaction and every business main goal is to achieve customer satisfaction. You can create brand image through social media platform. In such a way By giving them a appropriate response according to their requirements whenever they comment on your page posts. By interacting with your customer on daily basis you can satisfy your customer and that few satisfied customers will help you in word of mouth marketing of your product but most important thing is you should be loyal with your customers too in order to gage loyal customer you must be active must solve their queries must post original stuff and quality products and services. Through social media you can increase you increase websites traffic. Now let’s talk about digital media marketing which encircles all marketing endeavor that use electronic devices and internet. Social media, email, websites, search engines are all those factors which is the part of digital media. Digital media marketing helps you in reaching your customer at right time an right place using digital technologies. The digital marketer knows how to use digital media marketing tactics to support his business goals. The best digital marketers know how to drive brand awareness through all digital channels. Digital marketing focuses on each channel separately so that they can measure each channel performance. Then there is a concept of inbound and outbound digital media marketing inbound digital media marketing focus on engaging customers through their websites and while outbound digital media marketing focuses on engaging more customers through online platforms and by putting your message to publicly to attract and engage as many people they can. In digital marketing its foundation is based on two most important founding elements one is online marketing and the other one is offline marketing. Online marketing is further sub categorized in 7 division. Search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing (SMM), pay-per-click advertising (PPC), affiliate marketing and email marketing. On the other hand if we talk about offline marketing it’s also subcategorized in 4 division enhanced offline marketing, radio marketing, television marketing and phone marketing. If we just go with the overview of these components PPC are bendable noticeable and all of above very significant to be used in different firms. They are alike related advertisement. Means adds will be shown on the screen when the person is searching the related stuff or particular keyword. SEO is an important element that is used in a effective digital marketing. It make run easy to run any website and engage more customers in such a way that it will keep on appearing on your social media posts and will keep recommending you their products. Content marketing is a key element in digital marketing it’s what attracts customers towards your product and educate your customers regarding your product that is why it’s difficult to do because you have to show such stuff that is the keen interest of your targeted audience and that’s how you become the important cause of giving information and knowledge to your customers. When we talk about social media people thinks we must be talking about posting status, taking selfies or else chatting with friends but social media is just not limited to these activities instead social media is to create awareness educating people running online business and much more then this but for marketers social media is a great opportunity to aware his brand among people living in the country or abroad. Marketer shouldn’t use social media just to run his brand’s page and doing posting everyday but instead he/she uses social media’s elements in his all marketing strategies and tactics to create opportunities and to expend his business growth in such a way that when you post stuff related with your customers interest he or she will share it on their profiles to let people know regarding their interest and activities and might be possible that in their friend circle or social circle anyone would have the same interest so that person will become their customers. Email marketing is one of the best ways to gain loyalty of your customers because still people strongly believe that email is the trustworthy. But marketers must not just email their customers but also create conversation, build trust, gain their loyalty, mail only relevant stuff, coordinative and must know how to use strategies and tactics at the right time. Mobile marketing plays a key role in digital marketing because mobile is found in everyone’s pocket and no one can really live without it has become as essential need for everyone. Marketers must know how to communicate with his customers through this personal medium either he/she can do SMS or MMS totally depends upon his/her business. Marketers must create effective digital channels and for that he/she needs important elements of marketing automation which works as a mother who wants to kept his all children together similarly, marketing automation combines all the parts and key elements of digital marketing and tell us which part is working which is not. It’s a type of software which automates errands and workflows. It plays a vital role in running your digital campaigns successfully because it measures the result and ROI and helps us in generating our business revenues. It gives you complete details of your insights working programs and even provide you matrices if you are needed .radio marketing isn’t that much effective now but you will surprised that still 75 % messages are delivered to public via radio announcement as it is one of the oldest medium and still some shows are worthy to listen and people wait for that shows even in a car people loves to listen songs on radio and different radio shows moreover for news purpose people must listen radio whenever they are driving to keep themselves update regarding the law and order situations. Whereas television marketing is very useful way to communicate your customer in everyday life because in every home television is found and people watch television in their daily life so a good marketer would never miss this opportunity. Many articles published on marketing but this research is still undermined and need to be focused that what is the difference between digital media marketing and social media marketing. People know how to use things but when they are asked about these things one particular question that what is this? They are unable to answer here I’m talking the mostly used media is that is social media and specially face book which is 3rd most populated place in the world according to the studies. But people are unable to answer this question what is social media even if some people knew what it is they got confused in the second question that what is digital media people thinks that both are same thing but there is a huge difference in both of them and in their aspects like social media marketing is different and digital media marketing. Social media and digital media has become the part of people’s everyday life. As a result, it is also creating a huge impact on consumer buying behaviors including product’s knowledge and information of purchase and consumption and via this way they are sharing their experience too so indirectly they are doing products marketing as well sometimes knowing and sometimes without knowing. Marketers have picked this idea and make it a strategy for their business and started using different channels of digital media for marketing purpose. According to the recent studies of 2017 around one-third of universally expenses are predicted to be on digital channels. And though this way we can estimate that marketing in nearer future will be totally based on digital channels which include social media email and mobile. That’s why it’s very necessary in today’s era to learn and be aware of consumer behaviors though digital channels. Even bloggers are using social media as A very useful and help platform for their business and earrings a good income via social media and digital channels. Not just bloggers even now everyone and anyone can start up their business via social media face book. And its creating and giving a very good impression and helping people many people are working as freelancer and even housewife while sitting at their home earning a good money and feeding their families which couldn’t be possible without social media thus, social media has become a very good source of earning for people as well as all these concepts and ideas are thought provoking for us that to understand your consumer’s behaviors one must know how to use these digital channels in today’s world. Digital marketing is a vast topic and consumer behavior is totally depending on different digital channels. Many studies have also show how social media and digital media is impacting on consumer behaviors and it can be direct or indirect which includes how interestingly people are attracted from different other people’s opinions and reviews. The difference between social media marketing and digital media marketing is that social media is a part of digital media marketing in digital media marketing we use electronic mediums which includes all types of channels and most of all internet. This basically focuses on the promotions of brands and companies. Social media focuses mainly on customers engagements by increasing traffic on the other hand digital marketing is a advanced tool of modern era to attain their customer though effective way and by connecting them though all electronic mediums and to promote their brands. Social media just rely on internet on the other hand digital media does not rely on internet but also other offline channels and platforms. As a digital marketer one must keep a hock eye on the recent market trends and do analysis for their products and then go for marketing campaigns for better results.