The Difference Between a Smooth Ad Tech Launch & Total Chaos? 3 Key Convos.

In Today’s Newsletter:?

• ?? 3 Must-Have Conversations Before You Launch Retail Media Tech? Rolling out new retail media tech? Avoid chaos with three critical discussions: integration planning, measurement alignment, and ad unit setup.?
• ?? Back to the Future: Why Search Still Reigns in Retail Media? Search drives over 70% of ad revenue for Google and Amazon—retailers are just scratching the surface. Smarter search tech unlocks major revenue potential.?
• ?? In-Store vs. Digital Retail Media: Where’s the Growth?? Retail media is at an inflection point—will in-store catch up, or will digital remain king? Nine industry leaders weigh in.?
• ??? Don’t Miss Emma’s Talk Today at eCommerce Berlin Expo? Catch Emma Helsloot’s conference talk, "Retail Media's Scaling Problem - and How Delivery Hero is Solving it" with Pentaleap?alongside Delivery Hero’s Director Of Products - Advertising Solutions, Baradwaaj Ramanujam .

3 Must-Have Conversations Before You Launch Retail Media Tech

Rolling out new retail media tech? Don’t let it turn into a never-ending game of email tag. A smooth implementation isn’t about ticking boxes—it’s about asking the right questions at the right time. We’ve boiled it down to three critical discussions: integration planning, measurement alignment, and ad unit setup. Nail these, and you’ll sidestep chaos, keep your team aligned, and get live faster.?

Key Takeaway: Implementation isn’t just a checklist—it’s about driving real results by setting the right foundation from day one.?

Read the full breakdown here

Back to the Future: Why Search Still Reigns in Retail Media?

In Internet Retailing, Colin Lewis explores why search remains the backbone of retail media growth. Google and Amazon derive over 70% of their ad revenue from search-based auctions, and retailers are just beginning to tap into its full potential. Pentaleap’s Sarah Mackinnon highlights a key challenge: retail media networks often rely on basic ad servers that miss valuable matches. Retailers can unlock more revenue by integrating dynamic placements, improving relevance, and leveraging better search tech.?

Key Takeaway: Search isn’t maxed out—it’s just getting started.

Read the full article on Internet Retailing

In-Store vs. Digital Retail Media: Where’s the Growth?

Retail media is at a crossroads. Some say in-store is the next big opportunity, while others argue digital will continue to dominate. Right now, an in-store shopper is worth just 0.9% of an Amazon user—but could that change? Nine industry leaders weigh in on where the real growth will come from in this LinkedIn post from our CEO Andreas Reiffen.?

Key Takeaway: In-store retail media is still in its early days, but its potential is undeniable. The question isn’t if it will grow—it’s how fast and how far.

See the full LinkedIn post

Highlights from Candid Commerce Retail Media Panel

Last week, our CEO, Andreas Reiffen, took the stage at Candid Commerce in London alongside industry experts from Schwartz Media, Ocado and Unilever. A huge shoutout to the entire panel for a great session and to the The FMCG Guys team for organizing such a fantastic event!

P.S. We loved Alexander Knapman’s panel insights summary (below).

Stay sharp ??

The Pentaleap Team?