Difference between promotional SMS and transactional SMS?

The most practical method for direct, easy-to-understand, and actionable client communication is short message service (SMS). Transactional and promotional SMS are the two distinct services available for bulk SMS Services. These two unique packages are offered in the market and are a quick and efficient marketing strategy. Every business needs promotion for its own growth and development.?

How is a Transactional SMS different from Promotional SMS?

Order and booking alerts are the main uses for transactional SMS messages. Additionally, registered clients receive informational messages from them. However, marketing and sales communications are sent via promotional sms service provider. The only numbers that receive these messages are opt-in and non-DND.

What is a Promotional SMS??

A promotion bulk sms is used to encourage new or recurring business. It notifies your clients and potential clients of any new specials, discounts, or offers. When utilized with the appropriate message and frequency around important advertising efforts, you can be guaranteed excellent engagement and response rates.?

In terms of response times, Bulk SMS often receives a response in 90 seconds, while an email typically takes 90 minutes. This is the ideal channel to use for marketing teams running bulk sms campaign that call for prompt consumer response, such as inviting reservations prior to the initial launch of a consumer device.

Why do businesses use Promotional SMS Gateway?

1. Encourages quick action: SMS alerts often display the full message content, so users don't feel obligated to read it later.?

2. High ROI: When it comes to driving substantial sales, Bulk SMS marketing offers nearly the best cost-benefit ratio of any channel.?

3. Customizable: Use user-friendly platforms to target various audiences with diverse messaging.

When to run Promotional SMS campaigns?

1. Discount or Cashback days: Notify your audience of these times to build brand pull.

Example :?

Get 30% off Bulk SMS – today only. Use discount FLASH30 at checkout [link] Text STOP to opt out.

2. Flash or clearance sales: To better target your audience, use the force of urgency or price reductions on the out-of-season inventory.

Example :

FLASH SALE Alert: Get 40% off everything at [company] for a limited time!

Use code FLASH30.

Don’t miss out, shop now:[link]

3. Category marketing days: To promote specific product categories, make a calendar or use any calendar events.

Example :

Christmas Offer at [company]!

As our gift to you, enjoy 30% off with code XMAS30.

Discover festive deals and spread the holiday cheer: [link]

4. Seasonal shopping periods: When send promotional sms at the appropriate moment, they inform your audience about bargains that are particularly tempting.?

Example :

It’s the end-of-season SALE at [company]!

Enjoy incredible discounts of up to 50% on our top styles.

Don’t miss out, shop now: [link]

5. Product giveaways: Another strategy to draw large crowds, particularly for expensive goods that the winner may keep

Example :

Enter for a chance to win a 10000 Msgclub gift card!

Participate in our giveaway by signing up for our newsletter: [link]

Hurry, this offer won’t last long

6. Loyalty point promotions: These typically offer a free loyalty program membership with a product purchase, or an opportunity for current customers to earn more points by burning their points.

Example :

Introducing our Loyalty Program!

Earn points and unlock exclusive rewards.

Join now: [Link]

What is a Transactional SMS?

Transactional SMS is used to deliver updates and time-sensitive information about a service or product that your clients use. However, it doesn't stop there. A transactional SMS Service is any message that is not promotional in nature, such as updates to company policies that may affect the way customers interact with the company or unexpected notifications like software downtime.

Usually, you have predetermined behaviors that trigger these messages, and you may set them up on the dashboard of your SMS vendor or through their API with your software.?

Why do businesses use Transactional SMS Gateway?

1. Dedicated SMS routes: To guarantee consistent rates of delivery

2. Trackable: Access our real-time data, including delivered, open, and response rates.

3. Achieves DND numbers: DND guidelines established by TRAI are not applicable.?

4. Value for money: Throughout the customer journey, it is possible to send several messages at a minimal cost.

When to run Transactional SMS campaigns?

1. Product order or service communication: Verifications, delays, changes, etc.

Example:

“Thank you for your purchase! Your order number is {orderNumber}. View more information about your order here: {orderStatusLink}”

2. Two-factor authentication and Know Your Customer (KYC): identity verification for financial transactional sms api, one-time passwords (OTPs) for service confirmations, etc.

Example:

“Dear [ Name], your order has already been dispatched, and will reach you within three days.” and your OTP code is 12345, use it to verify the impending transaction”.

3. Notifications of delivery or downtime: Shipment or maintenance status updates, alerts of downtime?

Example:

“Don’t forget! Your [company] order is scheduled for delivery today.

Track your package & get ready to receive your new items: [link]”

4. Internal correspondence with partners or the business: Updates on business continuity.

Example:

“Hi [name]. This is [company]. Sign up for [product/service] by [date] for a limited-time rate.”

“Hi [name]. Book an appointment with [company] by [date] to get [X%] off the service. To book, text us here, call us at [number], or book online at [link]”

How to choose an SMS service provider for Transactional and Promotional SMSes?

1. Trackability: The more data you have about the progress of your campaign, the better, especially in lead creation. In order for everyone to compete, your supplier should make room for SMS users and CRM connectivity.

2. Reliability: Since 100% delivery rates are still unattainable, the company's services will always be in possibility when it comes to delivery rates. Regarding the industry benchmark, the provider must ensure that there are no problems with delivery rates or uptimes.

3. Scalability: It's likely that your SMS volume may rise during festivals and holidays. It should be possible for your SMS campaign provider to grow with you as the volume of messages increases.

In conclusion, SMS is an affordable, cost-effective, and quickly delivered method. You may expand your business more quickly and effectively by using it to give your consumers transactional or promotional SMS campaigns. Msgclub can assist with automated communication for any type of organization, whether it is a startup or an established enterprise. Contact us or schedule a demo right now.