The difference between marketing and advertising
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Marketing and Advertising always get mixed up and sometimes even lumped together when we start to plan our strategies for the next month or year. They seem the same because of how similar the process of each one is, but they are very different. Take a look.
What is advertising?
Advertising (Ads) is a paid tactic used by marketers to deliver specific messaging on a specific medium, whether through print, broadcasting, social media, or others., through the use of the desired platform.
What is marketing?
Marketing is a practice used by businesses to systematically plan, predict, and produce results for a company's targeted consumer. This is done through ads, research, media outreach, and/or sales.
Knowing the difference can help you determine your business needs and how you can use both channels to benefit your overall goals!???