Difference between free LinkedIn and Premium LinkedIn accounts

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In this newsletter, I always focus on practical strategies—real tips you can use to make your LinkedIn experience better. Today, let's talk about whether a free LinkedIn account is enough or if you should consider going premium.

LinkedIn offers a Basic (free) account as well as Premium subscriptions, which can be tried free for one month.

With a basic account, you can:

• Find and reconnect with colleagues and classmates
• Request and provide recommendations
• Search for and view profiles of other LinkedIn members
• Receive unlimited InMail Messages
• Save up to three searches and get weekly alerts on those searches

Premium subscriptions which members can opt for based on their need.

Premium subscriptions offers from LinkedIn :

• Premium Career helps you get hired and get ahead in your professional life
• Sales Navigator helps you generate leads and build your clientele
• Recruiter Lite helps you find and hire talent
• Premium Business helps you get detailed business insights and further expand your business
• LinkedIn Learning helps you improve your skills and learn new ones

Is LinkedIn Premium Worth it For Small Business in 2024

We’ve seen all the benefits LinkedIn brings to the table. Benefits that companies can get without paying a cent. So why consider LinkedIn premium over the free subscription?

This mainly depends on your company Category ?

If you are

1. Small business owner
2. Self employed / Trainer / Coach
3. Solopreneur
4. MSME
5. Startup and you are a
6. Rare Visitor of your LinkedIn profile
7. Post 1 - 4 content per week
8. Use 10-20 searches per week
9. Use 10 -20 Inmails per week

• Just Optimize your LinkedIn profile and use Free version

If you are an

1. Enterprise
2. MNC
3. Have a exclusive social media team to manage content
4. Have a exclusive team for sales

You want to invest time and energy creating solid content to attract customers, Upgrade to Premium

When bigger companies have LinkedIn search limits, it’s harder for them to look for clients or even employees. But upgrading means having broader and deeper search options. As well as InMail possibilities, among other things.?

For those who don’t know what InMail is: on LinkedIn, it’s not possible to message users without connecting with them first. But the Inmail option that the premium version offers removes that restriction; that’s why it’s so valuable.?

If you are a small business, it’s harder to invest for something which you have not tried .

Final Word about LinkedIn Premium

If you are still unsure about paying those extra bucks for upgrading a better version of LinkedIn, our recommendation is to analyze carefully what your goals are as a company. Compare if what these versions offer you could help you reach those goals.

You could be a big company, paying almost 100 USD a month, but without the proper use and investment of time, it could be a waste of money. But you could also be a small company that makes a big effort paying that extra money and creating good content, continually interacting with users and other pages. At the end of the day, the money spent will equal to growth and success.

We use it, and we love it! But it really depends on what you are looking for. The value is not in having it, but in taking advantage of the platform and using it.

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? At www.gskumar.com (LinkedIn Training & Marketing), we specialize in helping businesses improve their presence on LinkedIn. As an established LinkedIn agency, we have a deep understanding of how the platform works and how to effectively use it to help you achieve your business goals.