difference between Fake Work and Real Work

Hey friends,

One idea I’ve been thinking about recently is the difference between Fake Work and Real Work.?

Real Work is the real work. The work that takes you towards the things that actually matter to you. Fake Work is everything else you spend your time “working” on.

Here’s the issue - for a lot of us, we waste WAY more time way doing fake work than we do directly wasting time.

If you’re a beginner to productivity and focus, you might waste a lot of time, but you know that you waste a lot of time. These are the people who say “Gosh I really struggle to stay focused, and I often get distracted by social media”.

But then you get beyond that first hurdle. You get some success. Your grades improve. You become more productive. You get your business off the ground and things start to grow.

There’s an even bigger, more insidious hurdle you run into now. That’s the hurdle of Fake Work.

Let’s say you’re a student. The Time-Waster has a screen time of 10 hours per day. He’s always scrolling on social media, or refreshing the sports news, or making sure his response time on WhatsApp is under 57 seconds. He's wasting time, but he knows it.

The Fake-Worker on the other hand, thinks he's being super productive. He spends lots of time creating revision timetables. He meticulously colour-codes his notes. He highlights his textbooks in rainbow pastel colours. He makes sure he gets up every 23 minutes to take a break and make himself a coffee.

The Real Work of being a student is to figure out where the holes in your knowledge and understanding are, plug those holes, and test yourself along the way. But that’s Hard. It takes Work.

In the world of entrepreneurs, this is even more rife.

The Real Work is (often) to create a product and to sell the product.

The Fake Work is to make sure your website looks pretty. It’s to create content across social media with no way of attributing it back to the thing that really matters - sales. It’s to read dozens of books and listen to hundreds of hours of podcasts hoping to find that one nugget that’s going to magically level-up the business.

As my business has grown, and my work and life have become filled with more opportunities than I could possibly avail in a lifetime, I’ve realised that I spend way, way too much time doing Fake Work.

For me, the Real Work is basically in (a) learning stuff, (b) writing stuff, and (c) filming stuff. The Fake Work is tweaking the copy for a landing page. It’s making sure my website looks pretty. It’s reorganising my note-taking system in the hope that THIS time, something will stick and I’ll have the perfect Second Brain. It feels like work, but it's meaningless in the grand scheme of things.

But here’s another issue - the key difference between Real Work and Fake Work is in whether it’s actually tackling the bottleneck to the goal. And that’s hard to figure out, because (a) it requires a goal, and (b) requires you to understand the bottleneck to the goal.

These days, I’m struggling to even define what the goal is. Since finishing writing my book (which has been my main goal for the past several years), I’ve felt a little purposeless. I’m continuing to make videos, record podcasts, write these newsletters, and give talks in various places. But it all feels a little… meandering. Purposeless? Empty?

I suspect that’s because I haven’t taken the time to sit down and figure out what the actual goal is that I’m moving towards. Yes the journey is what matters, but without a destination in mind, there is no journey. Just movement.

So as often seems to be the case with this entrepreneur/creator path that I’ve stumbled into, I have to ask myself: What do I actually want? What’s the goal? What’s the broader mission, or purpose, behind what I’m working on? Why am I doing this?

I don’t have a clear answer just yet, but these are the questions I’m going to take the time to think about this week with a little more blank space in my life to think, reflect and journal.

Have a great week!