Before going through the difference between Facebook Ads & Google Ads, let's have some look on definition of these two terms which we are going to differentiate.
Facebook ads are nothing but the online advertisements that are created and published on Facebook itself to be targeted to its specific audiences who have been chosen for that particular ads. It is developed by Facebook itself. Facebook ads are effective for Brand awareness, and generating leads, driving traffic to your website.
Google Ads which is formerly known as Google AdWords is an online advertising service/platform for creating and publishing ads to web browsers. It is developed by Google itself. Google Ads are effective for Immediate sales, brand awareness, etc.
Difference between Facebook ads and Google Ads
- Google Ads let you target specific search terms/words, so your ads will only appear when someone searches those specific keywords. However, Facebook ads let you target people based on various factors like age, gender, occupation, location and interests.
- In Google Ads, if only few people or no one searches the terms/words you are targeting, you may not need to pay very much, regardless of your specific Budget. However, In Facebook Ads, the platform will show your ads repeatedly to the target audience until your daily budget is reached.
- Google Ads is an excellent platform for reaching the people who are Actively searching specific terms for something they want.
- On the other hand, Facebook is an excellent platform for reaching the targeted audience.
- Google Ads are more expensive than Facebook ads.
- Google Ads reach more audience as comparatively to the Facebook ads since Facebook ads only appear on Facebook and Instagram.
- Google Ads are shown to the people who may have an intent to buy on other hand Facebook ads are shown to the people who may not have any intent to buy.
- Google Ads are text based ads however Facebook ads can have visible ads with image, videos with full of creativity.
- Facebook ads can be placed on Facebook, Instagram, Messenger, and Audience Network on other hand Google Ads can be shown on Google search, YouTube, Google Play, Display Network.
