Difference Between a Business Manager VS Personal Ad Account VS Ad Manager

Introduction

In this blog, we will explore the basic concepts of ad manager, business manager, and personal ad account. We will discuss the differences between them and the benefits they offer to businesses and individuals. By the end of this blog, you will have a clear understanding of how to create and manage these accounts effectively.

Business Manager

Business Manager is a tool provided by Facebook that allows you to manage multiple ad accounts, Facebook pages, and employees from a single platform. It is designed to simplify the process of managing clients, ad accounts, and employees efficiently. With Business Manager, you can easily handle multiple clients and their ad accounts, making it the most convenient way to manage your business.

Here are some key points about Business Manager:

1. Business Manager helps you manage ad accounts, Facebook pages, and employees easily.

2. You can control and access multiple ad accounts and assign different roles to employees.

3. You can grant different permission levels based on your business objectives.

4. Business Manager allows you to access valuable pixel data and retarget your audience.

5. You can quickly build custom audiences for your advertising efforts.

6. Business Manager provides catalog management capabilities for different industries.

7. You can generate business-level reports from multiple ad accounts.

8. Facebook support will refer to Business Manager when troubleshooting issues.

9. You can manage billing details and see the spend threshold of your ad accounts.

10. With Business Manager, you can create and manage ad campaigns easily.

Steps

?1. Access Facebook Business Manager

?? - Log in to your Facebook account.

?? - Go to business.facebook.com and log in or create a Business Manager account.

?2. Set Up Business Manager:

?? - Follow the prompts to set up your Business Manager account if you haven't already. Add your Facebook Page and Ad Account to the Business Manager.

?3. Create Ad Account:

?? - If you haven't created an Ad Account yet, you'll need to do so within Business Manager. Go to "Ad Accounts" and follow the steps to set up a new account.

?4. Create a Campaign:

?? - In the Ad Account, create a new campaign. Choose an objective that aligns with your goal, such as "Traffic" for promoting an article.

?5. Set Up Ad Set:

?? - Define your target audience, budget, and schedule in the ad set settings. You can specify the demographics, interests, and behaviors of your desired audience.

?6. Create Ad Creative:

?? - Develop engaging ad creative for your article. Upload visuals that resonate with your audience, and craft compelling ad copy.

?7. Link to Your Article:

?? - Include the URL of the article in the ad creative. Ensure the link directs users to the correct landing page.

8. Review and Confirm:

?? - Double-check all settings before confirming your campaign. Review the ad creative, targeting, and budget.

?9. Track Performance:

?? - After your campaign is live, use Facebook Business Manager's reporting tools to monitor performance metrics. Analyze key metrics like clicks, impressions, and engagement.

Facebook Business Manager is a centralized platform that allows businesses to manage their various Facebook assets, including pages, ad accounts, and team members, all in one place. If you want to promote an article using Facebook Business Manager, it provides a structured environment for organizing and executing your marketing efforts.

Ad Manager

Facebook Ad Manager is a comprehensive tool provided by Facebook to create, manage, and analyze advertising campaigns on the platform. If you want to promote an article through Facebook, Ad Manager can help you reach a targeted audience and track the performance of your campaign.

Steps?Facebook Ad Manager

1. Access Facebook Ad Manager:

?? - Log in to your Facebook account.

?? - Go to the Facebook Ad Manager page (business.facebook.com).

?2. Create a New Campaign:

?? - Click on the "+ Create" button to start a new campaign.

?? - Choose an advertising objective that aligns with your goal, such as "Traffic" to drive people to your website.

?3. Set Up Ad Set:

?? - Define your target audience based on demographics, interests, and behaviors.

?? - Set the budget for your campaign and choose the ad schedule.

?4. Create Ad Creative:

?? - Select the format for your ad. For promoting an article, you might choose the "Single Image" or "Carousel" format.

?? - Upload an engaging image or video that represents your article.

?? - Craft compelling ad copy and include a call-to-action (CTA) to encourage clicks.

?5. Link to Your Article:

?? - Input the URL of the article you want to promote.

?? - Utilize the "Website URL" section to ensure the link directs users to the correct landing page.

?6. Review and Confirm:

?? - Double-check your ad settings, targeting, and budget.

?? - Preview your ad to ensure it looks appealing.

?7. Track Performance:

?? - Once your ad is live, use Facebook Ad Manager to monitor its performance.

?? - Analyze metrics such as clicks, impressions, and click-through rates to assess the effectiveness of your campaign.

?8. Optimize and Adjust:

?? - Based on the performance data, make adjustments to your campaign as needed.

?? - Experiment with different ad creatives, targeting options, or budgets to optimize results.

?Tips for Promoting Articles on Facebook:

- Compelling Visuals: Use eye-catching images or videos that complement your article content.

- Targeted Audience: Define a specific target audience to ensure your article reaches the right people.

- Clear CTA: Include a clear and concise call-to-action to encourage users to click on your article link.

- Mobile Optimization: Many users access Facebook on mobile devices, so ensure your article and ad creative are mobile-friendly.

- A/B Testing: Experiment with different ad variations to identify what resonates best with your audience.

By utilizing Facebook Ad Manager effectively, you can increase the visibility of your article and drive traffic to your website. Regularly monitor and adjust your campaign to achieve optimal results.

Personal Ad Account

A personal ad account is an individual Facebook ad account that you can create to run advertisements. It is different from Business Manager as it is a standalone account and not part of a business manager setup. Personal ad accounts are suitable for individuals who want to run ads for personal purposes or small-scale businesses that don't require the advanced features of Business Manager.

Here are some key differences between personal ad accounts and Business Manager:

1. Personal ad accounts are created directly on Facebook, while Business Manager is a separate platform.

2. Personal ad accounts are suitable for individuals, while Business Manager is designed for businesses and agencies with multiple clients.

3. Personal ad accounts have limited access and control compared to Business Manager.

4. Business Manager provides advanced features like catalog management and business-level reporting, which are not available in personal ad accounts.

5. Personal ad accounts have simpler billing options compared to Business Manager.

Steps Facebook Personal Ad Account:

1. Access Facebook Ad Manager:

- Log in to your personal Facebook account.

2. Navigate to Ad Manager:

- Click on the arrow in the top right corner of Facebook and select "Ad Center" or "Ad Manager."

3. Create a New Campaign:

- Click on the "+ Create" button to start a new campaign.

- Choose an advertising objective that aligns with your goal, such as "Traffic" to drive people to your article.

4. Set Up Ad Set:

- Define your target audience based on demographics, interests, and behaviors.

- Set the budget for your campaign and choose the ad schedule.

5. Create Ad Creative:

- Select the format for your ad. For promoting an article, you might choose the "Single Image" or "Carousel" format.

- Upload an engaging image or video that represents your article.

- Craft compelling ad copy and include a call-to-action (CTA) to encourage clicks.

6. Link to Your Article:

- Input the URL of the article you want to promote.

- Utilize the "Website URL" section to ensure the link directs users to the correct landing page.

7. Review and Confirm:

- Double-check your ad settings, targeting, and budget.

- Preview your ad to ensure it looks appealing.

8. Track Performance:

- Once your ad is live, use Facebook Ad Manager to monitor its performance.

- Analyze metrics such as clicks, impressions, and click-through rates to assess the effectiveness of your campaign.

9. Optimize and Adjust:

- Based on the performance data, make adjustments to your campaign as needed.

- Experiment with different ad creatives, targeting options, or budgets to optimize results.

Tips for Promoting Articles on Facebook with a Personal Ad Account:

- Engaging Visuals: Use visually appealing images or videos to capture the audience's attention.

- Targeted Audience: Define a specific target audience to ensure your article reaches the right people.

- Clear CTA: Include a clear and concise call-to-action to encourage users to click on your article link.

- Mobile Optimization: Ensure your article and ad creative are mobile-friendly as many users access Facebook on mobile devices.

- Regular Monitoring: Keep an eye on your campaign's performance and adjust as needed to improve results.

Please note that personal ad accounts are subject to Facebook's advertising policies, and promotional content should comply with those guidelines. Additionally, for businesses or larger campaigns, using Facebook Business Manager may provide more advanced features and organization.

Conclusion

In conclusion, Business Manager and personal ad accounts serve different purposes and have distinct features. Business Manager is designed for businesses and agencies that need to manage multiple clients, ad accounts, and employees efficiently. On the other hand, personal ad accounts are suitable for individuals or small-scale businesses that don't require advanced features.

By understanding the differences between these two options, you can choose the one that best suits your needs and effectively manage your Facebook advertising efforts. Whether you opt for Business Manager or a personal ad account, Facebook provides the necessary tools to help you succeed in your advertising campaigns.