Diet and Nutrition Apps Market: Tracking Food Intake and Planning Meals Conveniently

Over the past few decades, there has been a significant increase in awareness among people about their physical health and mental well-being. And after the global pandemic, more and more people are taking their health and fitness seriously. Businesses and professionals in the health domain have or are looking to develop their apps to meet the needs of various users.

The technology boom in the health and fitness industry has led to the creation of apps that allow users to track diet and nutrition. Continue reading as we offer an overview of the different diet and nutrition app types and shed light on the top factors driving the diet and nutrition apps market forward.

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Business Models for Diet and Nutrition Apps

Here are the popular business models for diet and nutrition apps:

Individual app: Under this business model, a single user offers their products and services through the app. As such, the app is dedicated to tracking the nutrition of a single brand’s product and services.

Aggregator marketplace: Apps based on this business model offer a platform for diet planners, nutritionists, and health experts worldwide. Using the aggregator marketplace, nutrition experts and businesses can list and sell their services. As the aggregator marketplace allows service providers to sell their services in one place, businesses can meet various users directly on the platform.

Industry Analysis

According to our latest analysis, the diet and nutrition apps market is projected to grow at a healthy rate. It was valued at USD 9.46 billion in 2023 and is projected to reach USD 40.07 billion by 2032, exhibiting a CAGR of 17.4% over the forecast period, 2024-2032.

Types of Diet and Nutrition Apps

To cater to the diverse needs of users, the key industry players have developed various types of diet and nutrition apps. Below, we’ve detailed some of the most common types of diet and nutrition apps.

Meal planning: As the name implies, this diet and nutrition app type provides a diet plan to its users. Also, it offers tips to control eating habits and offers information on the food item’s nutritional value. These apps allow users to provide information about their diet, weight, and food preferences.

Calorie measurement: These apps assist with the calorie measurement of users. That way, users can attain their weight goals. Also, they offer vital data about food items and activities to perform for the maintenance of calories. Calorie measurement apps keep track of burnt and consumed calories to keep users updated about their calorie count.

Weight loss diaries: Weight loss apps developed by diet and nutrition apps market key players help users lose weight without the need to follow any crash diet that has a negative impact on their health. Using these apps, users can keep track of their food and water intake by filling in information in the app manually. Also, they help monitor calorie consumption and offer a fitness program for weight loss.?

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Paid Segment Accounted for a Significant Market Revenue Share

By service, the paid segment witnessed a significant revenue share of the market. Paid diet and nutrition apps are known for their extensive databases of foods and recipes. Also, they come with personalized features such as customized support and ad-free experiences. Furthermore, these apps offer improved customer support and regular updates, allowing users to get ongoing assistance and access to the latest features.

End Note and Conclusion

Technological advancements such as artificial intelligence and machine learning are transforming health management by enabling personalized recommendations. The rising health awareness among individuals worldwide is projected to spur the diet and nutrition apps market over the forecast period.