VW factory in Dresden.It's a glass factory.You go up and you can see your car being made through theglass facade.You can see your car being born.So when you walk into a VW factory, you can look at what kind of fabric goes on the seat of your car.You can touch and feel it. You can even pick up the model of your car, and play with it. And then you wait for your car to be born. And while you're waiting, you can sit in a 3-D life-size simulator, and try out your new VW Phaeton.And that is experiential innovation.Dr. N Shehabuddeen
vw factory
“Die Gl?serne Manufaktur” (The Transparent Factory) was built in 2001 in the heart of the city of Dresden to introduce the world to something unique: an opportunity to experience Volkswagen manufacturing up close.Phaeton luxury saloon is precision assembled by workers wearing white gloves in a glass factory in Dresden. The Transparent Factory, where you can watch your Phaeton being built, is a work of art in itself, and has been carefully integrated with the local ecology. Designed to make picking up your new Phaeton an unforgettable experience, its 3-storey collection tower houses a life-size simulator where you can take a virtual test drive in front of a cinema sized screen.
