??Did You Spot It? Amazon's 'Copy Feature' Just Moved!
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Hot off the Amazon Grill???
Gear up for a successful year on Amazon with our exclusive 2023 Holiday and Events Calendar! ??
Ensure you're prepared for every key sales opportunity this year. From New Year's Day to Year-End Clearance Sales, our comprehensive guide covers all essential dates for Amazon sellers.?
PLUS! Discover 5 quick holiday planning strategies to optimize your sales. Don't miss out on maximizing your profits this year. Dive in now!
Ever felt like you're missing a secret ingredient in your Amazon selling recipe??
Well, I'm pulling back the curtain on a game-changer: Customer Lifetime Value (CLTV).
Now, I know what you're thinking, "Isn't CLTV just another fancy metric?"
But here's the twist: it's not just another metric. It's THE metric.
Imagine knowing the exact value each customer brings to your business over time. That's like having a crystal ball showing you where to invest your time, money, and energy. And the best part? It's not just about boosting sales; it's about maximizing profitability! ??????
If you're ready to turbocharge your profitability and get ahead of the curve, this is a must-read.
Amazon Trending Tidbits???
Did you hear the buzz? Amazon is rolling out its Second Prime Day for 2023! Now, before you jump to conclusions, let's dive into what this means. Last year, Amazon introduced two Prime Days: the usual one in July and a surprise one in October. The October event, dubbed the Prime Big Deal Days, wasn't as huge as its July counterpart, but it sure made waves.
Why a second Prime Day, you ask? It's all about getting a jumpstart on the holiday shopping season.?
Plus, it's a strategic move for Amazon to secure more Prime members and promote Amazon’s offerings. But here's the kicker for Amazon sellers: this event is before Black Friday and Cyber Monday.
So, gear up, strategize, and let's make the most of this opportunity. And if you're curious for a deeper dive, check out the full scoop here.
Well, it's time to shift our perspective. Amazon is rapidly evolving from a mere retailer to a retail infrastructure provider. In just two years, Amazon's revenue from its marketplace and ads businesses is projected to outpace its online retail earnings.?
In fact, as of the second quarter, the combined revenue from marketplace transactional fees, fulfillment, and advertising services was already a whopping 81% of its online sales!
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But what does this mean for you? It's simple. Amazon isn't just a platform to sell products; it's becoming an infrastructure powerhouse. With better profit margins from these services, Amazon is poised to offer even more tools and opportunities for sellers.
Save The Date???
Amafest UK (October 6) in Brighton, UK
??Get 50% OFF tickets via this link: https://www.eventbrite.co.uk/e/amafestuk-a-full-day-conference-for-amazon-sellers-tickets-449131994887?discount=BZ50
I’ll be speaking at the Amafest UK event which is happening on October 6, 2023 at The Old Ship Hotel in Brighton. I’ll be sharing our knowledge on Amazon Marketing Stream (AMS) and how to take advantage of it to make an impact in your advertising. Set aside a full day on your calendar because this conference is tailor-made for Amazon sellers like us. I’m looking forward to my first time in Brighton too - all my English friends tell me it's a great city!
Amafest UK is perfect for those considering jumping into the Amazon marketplace or established brands who want to spend a day leveling up. We'll hear from international speakers and top-notch Amazon sellers who know the ins and outs of the industry. They'll spill their secrets and give us the inside scoop on how to grow your business through a powerful Amazon channel in the UK and globally.
See you there! ??
Nerd Lounge???
Amazon's shuffled the 'Copy Feature' to the end of Campaign Name
Amazon's just made a nifty little change that's going to make your life a tad easier. They’ve moved the "Copy Feature" right to the end of the Campaign Name.
Why does this matter, you ask? Well, this means you can now edit settings and use the copy feature without having to jump around – it's all in one convenient spot.?
Now, I know it might seem like a small tweak, but for those of us who are constantly tweaking and optimizing our campaigns, this is a welcome change. It's all about efficiency and making sure that we can get things done without unnecessary clicks and scrolls.
So, next time you're on your campaign dashboard, take a moment to appreciate this change.??
Thanks for reading!
- Brent
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