Did you plan for Q5? ??

Hey?there,

November already? Black Friday and Cyber Monday are right around the corner! ??

In this month's newsletter, I'm covering:?

?? TikTok's special "Q5" advice for brands

?? My pick for viral TikTok creator of the month

?? Major marketing headlines you may have missed

? And more!

TikTok's "Q5" Strategy for Brands to Maximize Post-Holiday Sales ??

Chances are your holiday marketing plans are already locked in.

But before looking ahead to 2024, TikTok is reminding brands not to neglect "Q5."

ICYMI: Q5 is the period between Christmas 2023 and mid-January 2024.?And according to TikTok,?these weeks are a window of opportunity that most brands overlook.

Their advice??Capitalize on lower competition while?shoppers are buzzing from holiday deals.?The app's?new Q5 playbook?is full of data and ideas to help.

Here are my key takeaways from TikTok's report and advice??:

• Deal-hunting doesn't stop when the "traditional" shopping season ends.?TikTokers are?81% more engaged on the app during Q5 with 79% higher purchase intent. Brands should be ready to greet shoppers spending Christmas cash or treating themselves.
• Post-holiday Spark Ads and creator campaigns are a potential goldmine.?While some brands pull back ad spend, others can enjoy a lower cost-per-result by ramping things up. For reference, TikTok touts a 43% increase in Spark Ad conversions for #unboxing content versus regular ads.
• Q5 is a prime time to test new ads and offers.?Rather than wait until Q1 2024 is in full swing, brands can get a head start on offer optimization.

Check out the full report?here!

Viral Perfume Takes TikTok by Storm (or Mist!) ??

TikToker?@dear_terryberry?earned 1.1M views, 179.2k likes and 23.7k saves for her enthusiastic review of the viral?LoveShackFancy?perfume.?

Terry takes us on her lively, vlog-style adventure to Sephora where she snags a floral-scented bottle. And while we can't smell the product through our screens, the creator's vivid descriptions were more than enough to keep us hooked!

"It smells like you just woke up in a bed of flowers."?

What I love:?

• Long-form content isn't dead.?This 4-minute video is?much?longer than what you'd expect of a short-form video post. That said, the?creator's authentic storytelling and bubbly personality held the attention of?millions?of viewers.?
• The video highlights the power of in-store content.?Note how the creator samples different scents in-store before picking out her favorite. This plants the seed for viewers to do the same during their next Sephora run.
• The video doesn't feel sales-y.?Viewers feel like they're talking to a friend on FaceTime versus hearing a sales pitch. Never underestimate the power of raw, unfiltered content!

Watch the full video here! ??

Snack-Sized Social News???

Social news moves fast! Here are a few headlines to keep you in the loop:?

• ?? Blue checks only! Instagram tests a?dedicated feed?for verified users.
• ?? Ready or not,?Google's AI-powered search ads?have arrived.
• ?? "Where you at?" Instagram tests?new "Nearby" stories feed.
• ??Instagram?expands its API?to support third-party product tagging.
• ?? Threads adds?new polls and GIF features?to boost platform activity.

Want more social news??Subscribe to?The Social Crumb?and get bite-sized social news delivered to your inbox bi-weekly.

Brought to you by:?

Chad is a social media manager.

Chad writes copy, Chad creates posts, Chad has lots of experience.

Chad has generated 10 million organic impressions with $0 ad spend on Instagram with a viral campaign, and Chad has created campaigns that produced a 77% increase in daily sales for a national brand.

Chad is available for hire.?

Hire Chad today, on MarketerHire.

Weaving creators into paid social campaigns is a proven way to boost ROAS.

But getting influencer ads?at scale?means having an allowlisting strategy.

And once you figure yours out, you can ramp up creator ads?and?increase performance without having to wait.

Get the scoop on how to transform creator content into top-performing ads faster during my upcoming live webinar.

Register to Learn:

• Best practices for using influencer content in branded ads
• How to pick an allowlisting method that makes sense for your brand
• How to optimize IG Partnership Ads, TikTok Spark Ads and more?

Seats are filling up fast so reserve yours today!???

Register Now

ICYMI ??

Check out these resources from Statusphere that you might have missed:?

• UGC Advertising Q&A: Tips and Insights from Real Ad Experts
• Why Brands Need a Micro-Influencer Marketing Platform

I'll be back next month with more tips to enhance your digital marketing strategy!

Best,