Did you miss us?

We're back! Did you miss us? What do you mean, you didn't notice that we had gone anywhere!

Well for those of a more observant nature will have noticed that we have not shared any pearls of wisdom, current-thoughts or comedic genius across our social media channels for the last 72 hours! Why? Well... we can only assume you have thumbed through a paper, watched or heard the national or local news or trawled your social feed in the last week and you will have been subjected to a consistent stream of HEADLINES!...along the theme of...."After 45 years, the Sun Newspaper have dropped topless models from their Page 3".

"Apparently" the national media were surprised (and in some instances celebrating) the last appearance of a pair of boobs within the red-top on Thursday 15th. A further omission from undoubtedly the most controversial news page again on the 19th January, appeared to be the confirmation that the pressure groups were waiting for... the end of Page 3.

The global media (ahem, global) were rewarding this rather insignificant (in the grand scheme of things) announcement with their own breaking-story coverage and front-page headlines.

Raving reporters descending on building sites and taxi-ranks across the country to garner the true feeling and raw emotion from its loyal followers. Oohh and wasn't it raw! The odd gumbo (my own term and not that used by the majority of the worlds media), felt comfortable on the fence when faced with the PERT-inent question, (see what I did there) yet the opinionated majority were happy to show its true disgust of its demise and voicing threats to defect to an alternative tabloid if this 'Shocking News' were to be true!

But hold on a minute, was it not blatantly obvious that 'we' were being hoodwinked? The currant-bun had just devised and deployed another dastardly brilliant strategy in which to secure the share of voice of the UK media for the coming days! And when I say brilliant, I do so without admiration for the tabloid themselves, but for the sheer genius that a simple omission fuelled the UK media into promoting its own wares for 72 hours.

Now I know we will not be the first or last to reflect and ponder on the Suns recent tactics and I'm sure some clever sausage will be furiously calculating the total media value gained from the very brief nipple free page, but we can only surmise it will be huge! (we would be able to give it a go, but we're a little busy at the moment, working on a number of wonderful projects for our super customers). But it's not just the here and now that should be considered, the effects of this will ripple its way out for months and years to come. Those who spat feathers at the mere thought that their daily dose was a thing of the past will have renewed support for their beloved Sun, the many pressure groups will ramp up their campaigns generating more column inches and marketeers will be debating this stance across forums for yonks! We just live in hope (completely deluded) that our attempt to emulate the Suns break from the norm will result in the same global media frenzy and a boost in social shares! If not we will settle for a smile raised at the mere thought that I have set aside the last hour to pen this and the fact I have mentioned boobs, PERT and nipples will be good enough for me.