Did You Know... The US Economy is a Small Business Economy?

SMB Marketers are a massive opportunity for your business! And, if you offer social media marketing solutions that create digital and operational efficiency, get ready to grow.

Opportunity:

Social media is one of the most popular marketing and advertising channels with 83% of businesses using it to market their company.*

~ There are 33.2M small businesses in the United States

~ And 99.9% of them have <500 employees**

Top Takeaways:

Entrepreneurs invest exponentially in tools, training, and managed services to support their marketing efforts.

~ Just 15.3% of small business owners manage their own marketing, while 56.9% have an in-house team***

~ Top marketing channels**** for the millions of small business marketers include:

• 70% use Facebook
• 64% use email marketing
• 43% use paid search
• Email marketing delivers the highest return
• Nearly 3/4 of small businesses do not have a mobile presence or website**** -- key components of any digital/online strategy!

Actions:

Market your solution directly to the right buyers at the right time in their research journey.

• Join communities that serve your Ideal Customer Profile (ICP)
• Look for your buyers in niche communities where they network and learn
• Offer content and resources that speak to their pain points
• Deliver messages that are educational, aspirational, and informational

Are you on the lookout for an enthusiastic community of small business marketers who engage their customers through social media? I can help - send me a DM or click to set up a strategy call.

I've been helping brands market to marketers for more than two decades. And to quote Farmers Insurance, I know a thing or two because I've seen a thing or two!

SOURCES

* [Small Business Administration, Small Business Statistics 2024]

** [US Census Bureau]

*** [Campaign Monitor, 2023]

**** [GoDaddy, 2023]