Did you know True Blue has a new name, logo, and brand story?

We have recently completed an exciting transformation to re-energise our brand and are excited to share some insights. Whilst we loved the flag in our old branding, we knew after 30 plus years in business, it was time for an upgrade!

What did we do to make this happen? We called on help from some experts to challenge our thinking on our strategy and positioning, and help us transform the True Blue into a fresh clean brand ready for the next 30 years of business.

We remain proudly Australian owned and operated, and will always remain true to our core values of ‘people being the key to our business. We know the change will help shape us for the future, in a strong and professional direction.

Last month, we had an amazing opportunity to share our new direction with a special group of our Key Partners, who joined our team in Queenstown, New Zealand. This was an awesome few days where we shared the new direction, and more importantly a chance to enjoy the amazing food and New Zealand scenery!

This is only the beginning of our exciting new journey, stay tuned on our evolving brand story, we look forward to sharing the NEW True Blue.

Check out our new website www.truebluechemicals.com.au to see many more great photos, and learn more about our new brand and direction.  

?Partners, Performance, People