Did you know that before I ever spent a single penny on paid advertising or hit 5,000 followers on LinkedIn?, I scaled my revenue to $1M+ in just one
Melissa Henault
Leading the Modern Entrepreneur movement ?? | Corporate dropout turned digital CEO teaching business owners no-fluff, burnout-proof growth strategies ?? ?? Business Coach + Strategist ??? Podcast Host
?YUP! And I did it by using organic lead generation strategies and content-led marketing tactics on LinkedIn?.
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What makes results like this possible? ??
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???? Going all in on the right platform. ??
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It really is that simple, and it makes perfect sense when we consider LinkedIn?’s user data:
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? 73% of professionals trust LinkedIn? for information
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? 41% of millionaires have a LinkedIn? account
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? 53% of LinkedIn? users earn $75k+ per year
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These numbers prove that my results ARE NOT extraordinary or special.
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The success I’ve experienced is purely reflective of the potential that LinkedIn? holds for every current or aspiring entrepreneur—especially those struggling to keep up with the never-ending cycle of microtrends and pay-to-play algorithms of other popular social media platforms.
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On LinkedIn?, people aren’t overly obsessed with vanity metrics; they’re there to develop meaningful connections and consume genuine value.
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This is a big part of what makes the platform a lead generation GOLD MINE for business owners and entrepreneurs in every industry, at any stage of growth. ??
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I promise you — a massive online following is not a necessity for high-velocity lead generation.?
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You CAN get paying customers and find ideal clients on LinkedIn? without being a social media influencer.
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In this newsletter, I’m showing you how!?
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I’ll break down some of the straightforward, easy-to-implement tactics I teach entrepreneurs in The Lead Gen Academy so that you can start converting your LinkedIn? audience into loyal customers no matter how many followers you have.
What sets LinkedIn? apart from other social media platforms?
The core differentiation lies in intent. On Instagram or Facebook, people are usually there to catch up with friends and family, gawk at celebrity home interiors, and giggle at videos of silly animals.
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LinkedIn? users are on the platform for an entirely different reason: they mean business.
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Whether it’s networking, learning, or other growth-oriented activities, people come to LinkedIn? with a purpose.
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Plus, folks on LinkedIn? usually have the authority and the budget to INVEST in services or products that add value to their lives.
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The type of content that succeeds on LinkedIn? is often much different than what you'll see go viral on Instagram or Twitter.
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The most popular LinkedIn? content generally falls under the umbrella of professional development or self-development in some form.
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Whether it’s industry insights, personal achievements, or thought leadership articles, the subject matter should always be informative, insightful, or helpful.
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You don’t have to scroll through endless memes or political rants to get to the good stuff on LinkedIn?.
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Most of what you see is already aligned with a business mindset, which means your own business-related content is far more likely to be taken seriously on the platform.
The best content format to post on LinkedIn?
Buffer recently analyzed over 1 million LinkedIn? posts to determine the optimal time, day, and format to post for maximum reach. The study highlights the engagement rates of different content formats, presenting a clear hierarchy in performance:
It’s no surprise that video and photo posts dominate on LinkedIn?, as visual content has proven to be more captivating and attention-grabbing compared to text-only or link-based posts.
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Videos allow users to consume information in a more dynamic and engaging manner, while photos provide a quick snapshot that can pique curiosity. ?? ??
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These formats are particularly effective in capturing the attention of busy professionals scrolling through their LinkedIn? feeds, making them more likely to stop and engage with the content.
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Need some inspiration for your next batch of content? Feel free to browse through some of my latest top-performing LinkedIn? video posts and photo posts to see what's been working for me and get your creative juices flowing! ?????
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Don’t let this info collect dust, friend!
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Apply these tips to your next LinkedIn? post, and be sure to tag me in the comments so I can see your new and improved content in action and celebrate your progress! ??????
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P.S. I'm 110% confident you’ll see a HUGE uptick in engagement and conversions with these pointers in your toolkit.
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But it takes a little more than know-how to fully capitalize on LinkedIn? and all of the opportunities for growth it has to offer.
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If you want to fill in the gaps, join me for my upcoming [FREE] Lead Gen Masterclass, where I'll show you how to 10X your lead gen on LinkedIn? using a simple 3-step process ????????
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We’re kicking off the first session on Monday, April 8th and you'll definitely want to be there if you’ve got big goals for your business in 2024!
Helping Spiritual Seekers step into 5D Consciousness so they can transform their own lives and the world
5 个月Hello. When will you be offering your next LinkedIn masterclass or workshop? I have a friend who is raving about it!
Functional Nutritionist @ Jamie Activates | Certified Functional Nutrition Counselor + Life Coach
6 个月I am gaining more insight on value of a powerful LinkedIn.
Senior Vice President, Access Sales - Follett Higher Education
6 个月I'm in and looking forward to hearing what you have to say
Fueling Small Businesses growth throughout the US with fast, flexible access to business capital for HVAC, Restaurants, Salons, Retail Stores, Landscapers, and other businesses with frequent monthly sales revenue.
6 个月Melissa, very insightful and encouraging message! Thank you for sharing your wisdom. I'll do my best to attend your workshop on April 8th. Thank you!