Did We Just Reinvent Ad Production?

The Traditional Process is Bloated What if I told you that it’s possible to create a high-quality advertising without the endless layers of agencies, vendors, bureaucracy, and hassle? It’s true. We reinvented the ad production process, and it’s saving brands millions.

After years of working in the traditional agency model, I was fed up with the waste. The inefficiency. The endless delays. And the money—so much money—being thrown at the traditional agency production model. When I founded Wild Gravity, I knew we had to do things differently.

The traditional model forces brands to work with an agency for creative ideas, then pass those ideas off to a production company to shoot the ads, which passes them off to post-production to edit the ads, a VFX company to finish them, and on and on. Each step in this bloated process adds more people, more time, and more cost. By the time the ad is finished, it’s hardly recognizable from the original concept, and the brand is left wondering where all their money went.

How We Fixed the Problem At Wild Gravity, we eliminated all of that. We reinvented ad production by bringing everything under one roof—creative, production, post-production. We don’t outsource. The team that dreams up the idea is the team that makes it. That means fewer handoffs, faster turnaround times, and lower costs. Most importantly, it means the creative stays intact from start to finish. No more dilution. No more compromises.

When you reinvent the production process like this, you don’t just save money—you make better creative. The traditional model forces teams to work in silos, where the creative team might not even meet the production team until it’s too late. At Wild Gravity, everyone works together from day one. It’s a collaborative process that leads to more innovative ideas and smoother execution.

The Results Speak for Themselves The results speak for themselves. We’ve cut production costs for major brands by up to 50%, while delivering better, more consistent creative. And we’re just getting started. The future of ad production isn’t bloated agencies and endless handoffs. It’s lean, agile teams that can bring ideas to life without all the extra baggage.

Join the Revolution Want to see how we reinvented ad production and cut costs in half? In Hacking Advertising, I show you how to hack the ad industry and create amazing ads for less. My book is being published by Inc. Press and launches in Spring 2025—sign up for my newsletter at www.hackingadvertising.com to get exclusive insights and a special Early Bird discount!