Did we forget about Internal Public Relations?

One unique advantage of being a Soet is the ability to operate as an outsider while having full access to the inner workings of the organizations I work with. Although I am typically contracted by managers and coordinators, I spend most of my time engaging with the people who are the backbone of these organizations—secretaries, assistants, security guards, associates, partners, and a diverse array of employees. It goes without saying that the observations I have made around different work environments thus far, all point to one thing; the presence or lack of effective internal public relations

I’d like to begin by acknowledging the fact that man’s desires are insatiable, and so it would be unrealistic of this article to expect employers to please each and every employee under their jurisdiction. Nonetheless, the culture of employee dissatisfaction and grievances oftentimes reflects a deeper issue. An issue that is pertinent to the long-term survival of any organization. ?The tension between workers and management, while somewhat inherent to organizational dynamics, could be alleviated with more concerted efforts to foster cohesion and understanding among the internal public—the employees.

The consequences of this oversight in internal PR are not always immediately apparent, but over time, they make a substantial impact. In my interactions with employees from different organizations, I've sensed the undercurrents of frustration and disillusionment among many. Employees frequently feel like insignificant cogs in a vast, impersonal machine, lacking a clear understanding of the company's mission, vision, and values. With entitled, domineering, and credit-usurping managers, founders and CEOs are often times unknowingly seated on ticking time bombs. I mean, have you seen a disengaged employee?!

They are often times less productive, less innovative, and looking for the next best opportunity to leave the company. While you receive the bare minimum or less, they are looking for more suitable environments to give their best. Imagine the instability employee turnovers could bring to your organization. Imagine!

This recognition of the need for strong internal public relations, however, presents an opportunity for organizations to transform their workplace environments. When employees are informed, engaged, and aligned with the company's objectives, they become not just workers but advocates for the brand. They can inspire positive change, bring fresh ideas, and create a harmonious, productive work culture.

To bring internal PR to the forefront and remedy the situation, organizations must understand that it's not a one-off effort but an ongoing process. Establish clear, open, and accessible communication channels within the organization to enable employees to voice their concerns, share ideas, and receive regular updates on company matters.

Connecting employees with the company's values, mission, and vision is essential. Employees should feel like integral contributors to the larger mission and be encouraged to actively participate in it. A monthly salary that arrives on time is not enough to make them feel valued. Simple acts of recognition such as “Employee of the Month”, celebrating Employee Birthdays, and engaging in certain personal events to a certain extent such as weddings and burials, give the feel of inclusion and belonging to not just a company but an entity that they want to see thrive.

Invest in the growth and development of your workforce. When employees see that the organization is committed to their advancement, they are more likely to stay and contribute their best. Establish working feedback mechanisms that allow employees to provide insights and constructive criticism, fostering a sense of inclusion and improvement in the work environment.

"Two monologues do not make a dialogue." Jeff L.Dally

Internal PR is a powerful tool for enhancing organizational performance, fostering a positive work culture, and retaining valuable talent. As I continue my journey as a consultant and artist, I can't help but advocate for a stronger emphasis on internal PR. After all, a harmonious internal environment can lead to the most beautiful and awe-inspiring performances, both on and off the stage.