This didn't go as expected
Heike Siegel
Helping apparel exporters to get more European buyers to sell more and scale revenue.
Copycats in RMG export
My attention is split right now. I'm typing this post while watching the comments in one of my WhatsApp groups popping in.
It’s a WhatsApp group of our entire street. A neighbors-only-WhatsApp group.?
Number 10 is saying:?"Good morning. Will the blue trash cans get emptied today? So many are standing outside. But the waste removal calendar says paper waste is only next week?!"
32: "Oh! I haven't checked. Just put mine to the others."
43: "Thanks! I'll push the trash can back inside!"
10: "I got confused and thought I'd missed something that's why I took mine out."
9: "... for the safer side I put mine out, too."
40: "Was too lazy to check the calendar!"
24:?- - - (that's me) I haven't replied in WhatsApp, because I'm not good at multitasking. Since I'm writing this post now.
Look, I'll be honest. I almost never check the waste calendar. If I see others do, I'll roll out ours.
Unfortunately, they make mistakes and you with them.
Is that nuts??
Sure.
But so is writing a company introduction like anyone else so that no buyer pays attention.
Or not aligning with customers and then trying to sell something.
... being infrequent in your follow-up that buyers forget who you are.
Even the best TV spots, which are always selling, use personality to build resonance and a rapport with you.
领英推荐
Want to approach buyers that get a windfall of yesyesyes and fill the factory?
It’s time to infuse your approach with the missing ingredient: YOU.
What your buyers really want isn’t a picture-perfect: We-always-deliver-on time-kind of thing.
They don’t even really want your great prices. (Honestly, they can likely place their orders somewhere else.)
What they really want is YOU!
Easy Enter Academy, my training on entering new customers, is coming!
Taking your results from good (or even just OK) to great.
This story has a happy ending. Our trash can isn't outside yet and now I'm the shining star in my neighborhood.
Yes, next time will check the calendar.
All my best, talk soon,
Heike
NOU YOU.
Do you have areas in your business where you tend to do what everybody else is doing?
What do you do to bust it?
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